Jeff Hilton, BrandHive’s co-founder and Chief Marketing Officer, will co-present with Imbibe’s Executive Vice President, Andy Dratt, at this year’s Institute of Food Technologists Annual Meeting and Food Expo. The event will take place on July 16-19, 2016 in Chicago, Illinois and will bring together brand owners and supply partners to explore insights into branding, …More
Jeff Hilton, co-founder and partner at BrandHive, will discuss the evolution of CPG branding at the World Tea Expo at the Las Vegas Convention Center next week. Retailers, food and beverage manufacturers, grocers and other industry representatives will attend the expo. Hilton’s presentation will take place on the final day of the event as part …More
BrandHive, a leading healthy lifestyle-branding agency, recently finished production of their latest video project for Buzz Away Extreme from Quantum Health. At just under two and a half minutes long, the story for the video educates viewers about certain implications associated with mosquito bites and the safe and proven solution delivered with Buzz Away Extreme. …More
As a preview to VitaFoods Europe, I want to share a few thoughts on building consumer awareness for branded ingredients. The Opportunity Thought leaders and others in the manufacturing and supply chain sectors of the healthy, natural, organic space are beginning to reach consensus that the best way forward to future growth and market success …More
BrandHive’s, Jeff Hilton, has been invited to participate in an additional panel session at this month’s Vitafoods Europe, on May 10-12, 2016 at Palexpo, Geneva, Switzerland. The panel will explore the future for the Sports Nutrition market and the steps required for manufacturers and suppliers to drive quality, safety and consumer trust within the industry …More
Forget everything you know. I often feel like that is the new imperative for marketers in the modern world. It also feels on occasion like we in this profession are being collectively schooled in a new way to communicate and be relevant to our audience. And so be it. Smart communicators operate in today’s complex …More
BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, was selected by the Vitafoods Executive Advisory Board to lead three educational events at the global nutraceutical event, Vitafoods Europe, on May 10-12, …More
BrandHive, a leading healthy lifestyle-branding agency, was retained by Coffee Blocks, the creator and manufacturer of an instant butter coffee beverage for active adults, to develop a brand story and messaging, as well as redesign their product packaging for a retail launch. The new packaging was previewed earlier this year and made available to retail …More
Addressing the Performance Driven market segment. There is no longer a “typical” sports nutrition consumer, and category segmentation is key. To find leverage in this market, it is critical for product manufacturers to pay attention to a number of unique and emerging consumer segments in the space. In my upcoming posts I will address these …More
While bodybuilders and extreme athletes are often the target audience focal point for sports nutrition products, these individuals actually account for only about five percent of total sports nutrition category sales. While trends in consumer education and access to information continues to fuel mainstream sports nutrition growth broadly, each of these user segments has its …More
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