The Goal Market research is the first, and arguably the most imperative part of a successful marketing and business plan. First and foremost, It gives you the information that you need to find if a market exists for your brand. Secondarily, market research allows you to discover and narrow down who your target market is …More
Jeff Hilton, BrandHive’s Co-Founder and Chief Marketing Officer, has been invited to present two sessions at this year’s Vitafoods Europe which takes place May 7-9, 2019 at Palexpo, Geneva, Switzerland. Jeff’s sessions will span two Education Program Summits, including Sustainability and Traceability: Making it Work for You and Closer to Your Digital Consumers: Insights and …More
Jeff Hilton will be presenting at Vitafoods Europe in May as part of an educational summit, “Closer to your digital consumers: insights and marketing strategies”. The summit will address the valuable role of a digital marketing strategy in reaching today’s consumers. Jeff’s session will focus on specific strategies brands can leverage to navigate the new …More
FOR IMMEDIATE RELEASE BrandHive to Present Marketing Insights at Future of Nutrition Summit and Health Ingredients Europe BrandHive, a leading global healthy lifestyle branding agency, announced that its co-founder and CMO, Jeff Hilton, will present consumer marketing insights and custom content at the Future of Nutrition Summit and Health Ingredients Europe Conferences in Frankfurt, Germany, …More
BrandHive, a leading healthy lifestyle branding agency, today announced that its co-founder and chief marketing officer, Jeff Hilton, will be a featured speaker at the SupplySide Workshop “Blurring Lines of Supplements, Foods, Pharma and More”. The workshop will take place on Friday, November 9th from 2-4:00 PM on the Lower Level, North Convention Center. Jeff’s …More
BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, will present at the IFT Annual Meeting & Food Expo (IFT18) Conference, July 15-18, 2018 in Chicago, Illinois. Jeff Hilton, BrandHive’s CMO and Co-Founder, will present “Getting Personal with Consumer 2.0” as …More
Jeff Hilton, co-founder and chief marketing officer at BrandHive, in partnership with Nutrition Capital Network (NCN), will present a webinar on April 12, 2017 at 1pm ET, dissecting what the current clean label trend means for manufacturers, suppliers and marketers. Register here. The educational session, titled, “Translating Clean Label Attributes and Authenticity into Meaningful Consumer …More
Jeff Hilton, BrandHive’s co-founder and chief marketing officer, will lead an educational session at Natural Products Expo West 2017 in Anaheim, California next week. The session, Consumers First: How Shifting Values are Driving a New Supplement Marketplace (#newsupplementmarketplace), will take place on Wednesday, March 8, 2017 from 1:30 – 2:45 PM in the Grand Salon …More
Jeff Hilton, Co-Founder and CMO at BrandHive, will be speaking at Expo West next week about consumer trends in clean label, sustainability and transparency. Watch this preview of Jeff’s thoughts on who is driving demand for cleaner products and ingredients, and why. Join JeffHilton@brandhive.com at the Anaheim Marriott on Wednesday, March 8th at 1:30 PM …More
Perfect Storm Opportunity The premise of this article is that there is a significant marketplace opportunity materializing which offers tremendous awareness and sales potential for the right brands. Perhaps you are one of those brands? Let’s dive deeper to find out. We are witnessing first hand the evolution of Consumer 2.0. This consumer/customer is highly …More
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