Addressing the Performance Driven market segment.

There is no longer a “typical” sports nutrition consumer, and category segmentation is key. To find leverage in this market, it is critical for product manufacturers to pay attention to a number of unique and emerging consumer segments in the space. In my upcoming posts I will address these segments and optimal ways to reach them.

• Performance Driven – Young and very active they seek sports nutrition solutions that give them a performance advantage and a winning edge. They strive for more power and energy to support strenuous exercise. Bring this group sports nutrition product regimens that include pre- and post-workout supplementation, protein and hydration products

REACHING THIS GROUP: Target this group with product messages that explain how products will increase endurance and improve their winning performance.