BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, was selected by the Vitafoods Executive Advisory Board to lead three educational events at the global nutraceutical event, Vitafoods Europe, on May 10-12, 2016 at Palexpo, Geneva, Switzerland.

Hilton’s first session, “What the personalised healthcare consumer trend means for manufacturers and suppliers?” will address how category, channel and technology convergence in the marketplace has changed the playing field for manufacturers and suppliers. Hilton will discuss why consumers are seeking more integrated health solutions and how supply channel partners can capitalize on that demand. The presentation will take place on Tuesday, May 10th, at 16:40 – 17:00 at the Life Stages Theatre.

Hilton’s second session, “Addressing opportunities in the expanding active nutrition marketplace,” will examine how the sports nutrition sector is expanding into active nutrition with tremendous implications for product and consumer segmentation. Hilton will also address how to launch a successful active nutrition product. The presentation will take place on Tuesday, May 10, 2016 at 12:45-13:05 at the Vitafoods Centre Stage.

In the third session, “Leap-frogging: How branded ingredient suppliers can build consumer awareness on a limited budget”, Hilton will discuss cost effective ways to establish a consumer presence for a branded ingredient to assist manufacturing brand partners in educating consumers about ingredient features and benefits, as well as stimulating demand for the finished products that contain the ingredient. The presentation will take place on Wednesday, May 11, 2016 at 09:30 – 09:55 as part of the paid Conference Proceedings.

“There are significant, relevant trends shifting the marketplace for manufacturers and suppliers involved in the functional foods, nutraceutical and personal care industries,” said Hilton. “I’m looking forward to joining other industry and academic experts to present strategic insights which I believe will impact the success and profitability of today’s brands. I’d also like to congratulate the Informa team on their 20th anniversary! BrandHive reaches its 20-year milestone this month as well. We’re proud to be in such great company in celebrating and acknowledging the success and growth of the health and wellness industry.”
Vitafoods Europe is the leading exhibition for the nutraceutical, functional food and drink dietary supplements industries. The event is expected to attract 900 global suppliers showcasing thousands of innovative products while providing strategic direction and expertise for operating a strategic business. For more information, please visit