BrandHive’s, Jeff Hilton, has been invited to participate in an additional panel session at this month’s Vitafoods Europe, on May 10-12, 2016 at Palexpo, Geneva, Switzerland. The panel will explore the future for the Sports Nutrition market and the steps required for manufacturers and suppliers to drive quality, safety and consumer trust within the industry

PARTICIPANTS: Shane Starling, Senior Editor, Food Ingredients EMEA/APAC (Chair), Jeff Hilton, Chief Marketing Office and Co-Founder of BrandHive, David Trosin, Director of Business Development, Dietary Supplements, NSF International, USA, Dr Adam Carey, Chair, European Specialist Sports Nutrition Alliance (ESSNA), UK
PANEL SESSION: Raising the Bar: Driving quality, safety and consumer trust in sports nutrition
TIME: May 10, 2016, 11:00-11:40 AM
PLACE: Centre Stage

Hilton’s other sessions at Vitafoods include:

• “What the personalised healthcare consumer trend means for manufacturers and suppliers?” – Tuesday, May 10th, at 16:40 – 17:00 at the Life Stages Theatre.

• “Addressing opportunities in the expanding active nutrition marketplace” – Tuesday, May 10, 2016 at 12:45-13:05 at the Vitafoods Centre Stage.

• “Leap-frogging: How branded ingredient suppliers can build consumer awareness on a limited budget” – Wednesday, May 11, 2016 at 09:30 – 09:55 as part of the paid Conference Proceedings.

For more information on these sessions, please visit

Vitafoods Europe is the leading exhibition for the nutraceutical, functional food and drink dietary supplements industries. The event is expected to attract 900 global suppliers showcasing thousands of innovative products while providing strategic direction and expertise for operating a strategic business. For more information, please visit