Online Event! IFT Invites Jeff Hilton to Discuss Marketplace Convergence Trends and How They Impact Your Marketing Strategy

  Are you marketing to them the same way? IFT invites Jeff Hilton and Luann Williams to discuss the hottest trends in the market, including how convergence trends impact your marketing strategy Date:    Tuesday, April 7, 2015 Time:      1:00 p.m. CST Location:    Online at GoToWebinar.com Speakers:    Jeff Hilton, BrandHive Co-founder …More

How to measure social media ROI

          Metrics, metrics and more metrics Social success is NOT guesswork. Measuring ROI on social media starts with identifying quantifiable goals and associated metrics. These typically include, but are not limited to, Google Analytics, Facebook Insights, Twitter Analytics, campaign-specific urls and more. Tracking performance BrandHive helps clients identify their goals, then …More

BrandHive’s Co-Founder Featured as Guest in Beverage Industry’s Health and Wellness Trends Webinar

SALT LAKE CITY, UT, February 9, 2015 – Jeff Hilton, BrandHive co-founder and chief marketing officer, will participate as a guest expert for Beverage Industry’s free webinar: “A Healthy Future: Analyzing the latest health and wellness trends in the beverage market.” The online event will take place on Wednesday, February 18, 2015 at 2:00 p.m. …More

BrandHive’s Jeff Hilton discusses consumer and channel convergence with NutraIngredients-USA at SSW

Looking for insight on how to create customized solutions to drive convergence between consumers, channels, categories and technology? Check out BrandHive’s Jeff Hilton’s interview with NutraIngredients-USA at SupplySide West. Click on the link: The big opportunity over the next decade? Offering a multi-pronged approach to take consumers to a greater level of optimal health.  

3 things every B2B brand should know about advertising to consumers

Consumer ad developed by BrandHive for Albion Minerals 1.    The primary role of a consumer campaign is to increase awareness When a B2B company markets to consumers, the role of a campaign is to increase awareness, not to close the deal. Campaigns can increase consumer awareness of a finished or ingredient brand by using visuals …More