Posts Categorized: Public Relations

  When Morris Zelkha decides to bring an ingredient to market, he goes all in. Case in point: When Zelkha founded lycopene-ingredients supplier LycoRed Ltd. (Be’er Sheva, Israel) decades ago, he started with what was then a lesser-known ingredient. By the time Zelkha left LycoRed as founder and CEO in 2014, LycoRed was arguably the …More

BrandHive, a global branding firm that specializes in the healthy lifestyles industry, has announced the promotion of key team members as directors. The new directors will oversee the account management, communications and creative teams effective immediately. “I’m happy to announce the promotion of these key team members as directors of the organization”, said Andy Yorkin, …More

Ever witness the shopper with eyes glaring at the label on the can of snap peas in the aisle next to you? Chances are, they’re analyzing the nutritional label in an effort to decipher its underlying code. Are the peas organic? NON-GMO Project Verified? cGMP? NSF certified? For consumers, shopping has become an alphabet soup …More

Jeff Hilton will be presenting at Vitafoods Europe in May as part of an educational summit, “Closer to your digital consumers: insights and marketing strategies”. The summit will address the valuable role of a digital marketing strategy in reaching today’s consumers. Jeff’s session will focus on specific strategies brands can leverage to navigate the new …More

BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, was retained by Spinato’s, a Phoenix-based specialty frozen pizza brand, to create a new website and execute their public relations and social/influencer outreach programs. In 1971, Chicago residents and entrepreneurs Ken and Elaine Spinato …More

FOR IMMEDIATE RELEASE BrandHive to Present Marketing Insights at Future of Nutrition Summit and Health Ingredients Europe BrandHive, a leading global healthy lifestyle branding agency, announced that its co-founder and CMO, Jeff Hilton, will present consumer marketing insights and custom content at the Future of Nutrition Summit and Health Ingredients Europe Conferences in Frankfurt, Germany, …More

BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, announced that its co-founder and CMO, Jeff Hilton, will chair and present consumer marketing strategy content at the Vitafoods Asia exhibition on September 11-12, 2017 at the Sands Expo & Convention Centre at …More

BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, has been invited by Nosco to join their 5th Annual MasterMinds event as a subject expert. The educational event, designed to “help solve …More

BrandHive, a leading healthy lifestyle branding agency providing high-level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, was recently named one of the top 22 advertising agencies in Salt Lake City by Expertise.com. Sixty-three agencies were reviewed, and the selection criteria was based on reputation, credibility, experience, availability and professionalism. …More

CK Nutraceuticals, a trusted North American supplier of innovative, science-based nutraceutical raw materials, announced today its partnership with BrandHive, a leading healthy lifestyle branding agency providing high-level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies. BrandHive has been retained to help further CK Nutraceutical’s efforts to build its North American …More