Jeff Hilton, BrandHive’s co-founder and Chief Marketing Officer, will co-present with Imbibe’s Executive Vice President, Andy Dratt, at this year’s Institute of Food Technologists Annual Meeting and Food Expo. The event will take place on July 16-19, 2016 in Chicago, Illinois and will bring together brand owners and supply partners to explore insights into branding, new technology, and trends related to packaging.

Hilton and Dratt’s session, “Quenching the Marketplace Thirst for Innovative Packaging,” will offer real-world case studies on how brands and packaging manufacturers are shifting their attention to the power of creative design and innovative beverage delivery forms as a way to command consumer attention and educate product benefit. The speakers will present examples of how packaging can make or break a new brand on both the physical or virtual shelf and how brand manufacturers can best address consumer’s interest in value, convenience, and traceability.

Hilton and Dratt’s session will take place on Tuesday, July 19th at 10:30 a.m. to 11:30 a.m. in the Food Expo Forum. As one of the largest gatherings of food science and technology professionals, IFT is an important community event. For more information on the conference, please click here.