America’s Naturals, an innovator in natural energy supplements, today announced that it will host a session at Vitafoods Asia focused on clean label energy alternatives for the active nutrition marketplace. The presentation will be led by America’s Naturals Chief Operating Officer, Kathleen Brock, and Jeff Hilton, Co-Founder and Chief Marketing Officer of BrandHive. “We’re so …More
There is no longer a “typical” sports nutrition consumer. Category segmentation is key. The Gracefully Maturing segment is motivated to maintain endurance longer, and want to have the energy to continue with daily activities as they age. Feeling good and staying active is more important to this group than improving appearance or achieving weight loss. …More
Addressing the Performance Driven market segment. There is no longer a “typical” sports nutrition consumer, and category segmentation is key. To find leverage in this market, it is critical for product manufacturers to pay attention to a number of unique and emerging consumer segments in the space. In my upcoming posts I will address these …More
While bodybuilders and extreme athletes are often the target audience focal point for sports nutrition products, these individuals actually account for only about five percent of total sports nutrition category sales. While trends in consumer education and access to information continues to fuel mainstream sports nutrition growth broadly, each of these user segments has its …More
Copyright © 2022 BrandHive
