When it comes to food, we are all familiar with the traditional three meals a day: breakfast, lunch, and dinner. Nowadays, however, the busy schedules of our everyday lives can mean most people tend to replace a traditional meal with snacks instead, which can be difficult for those who are focusing on becoming more health-conscious …More
How many people do you know take supplements on a daily basis? Each year, the number of individuals who are regular supplement users increases, which poses the important question of how to market nutritional products effectively. As the compound annual growth rate for the nutritional supplement industry is projected to be 9.8% from now until …More
When shopping for groceries, how often do you think people go for the organic section? Although the difference in prices between organic and non-organic foods may deter customers from shopping organic, studies show that 45 percent of Americans buy organic food regularly while 85 percent shop for organic food on the occasion. Organic food demands …More
You may be asking yourself (especially if you are in the food and beverage industry), “what is the best way to market my product?” Nowadays, the food and beverage industry has been booming, taking to new platforms to expand consumer reach like never before. According to recent studies, revenue from the food and beverage industry …More
Most consumers are searching online for what they need. In fact, over 80% of shoppers research a product online before they even consider purchasing anything from a brand. Whatever the size of your organization, having an impactful website is an essential business tool to grow your brand. Not only does your website make your brand’s …More
Every year, thousands of new food products are brought to market and over 90% of them fail. Even businesses backed by big companies and well-known brands have more misses than hits. What causes these products to fail? Oftentimes, quality can be an issue and some products just don’t live up to consumers’ expectations. Other times, …More
The health and fitness industry is fiercely competitive but filled with a ton of opportunity for growth and success. Your fitness club must stand out in such a crowded market, and you might be struggling to do so. In the digital age that we currently live in, there are countless ways to market your fitness …More
It’s a known fact that unhealthy foods and beverages are heavily marketed to children. Using social media, toys, games, sports, music, and apps, the food industry largely targets young people as a whole. Chances are your child can already identify a box of sugary cereal based on the character adorning the box or pass by …More
Earlier we shared how some of our clients are responding amidst COVID-19. Below are four additional stories from our clients and how they’ve had to adapt to this pandemic. Do you have a story to tell? We can help. See Part 1 for more. “We started out in the field of organic chemistry synthesis and …More
At BrandHive, we have the pleasure of working with great clients taking extraordinary measures for improved health, wellness and nutrition. Over the past 24 years, we have seen a lot, but nothing quite like COVID-19. As we are all adapting and changing our everyday operations, we reached out to our partners to see how they’ve …More
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