Jeff Hilton, co-founder and partner at BrandHive, will discuss the evolution of CPG branding at the World Tea Expo at the Las Vegas Convention Center next week. Retailers, food and beverage manufacturers, grocers and other industry representatives will attend the expo. Hilton’s presentation will take place on the final day of the event as part of the expo’s core conference seminars.

Hilton’s session, The Evolution of Branding, takes a closer look at how the traditional branding paradigm has shifted control from marketers to consumers. In an environment where consumers have become “publishers” and content creators, Hilton provides guidance around how to manage that opportunity in successfully marketing functional teas and other beverages.

“The traditional To Do’s of marketing have drastically changed,” said Hilton. “Opportunities made available through channels including video, digital content and social media have allowed consumers to customize brand offerings to their tastes and timeline. This has resulted in a new marketing approach characterized by Concept, Content, Connection, Community, and Continuity.”

The World Tea Expo cites growth in tea consumption at well over 80 billion servings in 2015. As the third largest importer of tea in the world, the United States is primed for tremendous market growth. This year’s World Tea Expo will mark the 15th anniversary of the event.

Hilton’s session is scheduled for Friday, June 17th at 8:00-9:30 am. For more information on Hilton’s session or the conference, please visit: