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Salt Lake City, UT, March 19, 2015 – Jeff Hilton, BrandHive co-founder and chief marketing officer has been selected by the Institute of Food Technologists (IFT), a nonprofit scientific society for professionals engaged in food science, food technology, and related areas in industry, academia, and government, to serve as industry expert for IFT Connect’s “Ask the Expert” series as well as “Understanding Marketplace Convergence Trends and How They Impact Your Marketing Strategy,” IFT’s live webinar in April.

IFT Connect “Ask the Expert” Series – March 23-27, 2015

IFT will open a call for questions through its new online community, IFT Connect, which will allow registered IFT members to ask questions of the featured experts relating to their work. During the virtual session, Hilton will respond to questions and provide industry experience and marketing insight to participants. The new format is a virtual meeting place for IFT’s food science community with the goal of supporting discussions, sharing insights, discussing research and interacting with other members. To register please visit: http://www.ift.org/community/iftconnect.aspx.

IFT Live Webcast – April 7, 2015 at 1:00-2:00 p.m. (CST)

Hilton will participate in a 60-minute live webcast with co-speaker Luann Williams, Head of Research at Innova Market Insights. Hilton will discuss how convergence trends are shaping the marketplace and how marketers can reach, educate, influence and formulate products to reach both current and future consumers. Webcast guests will be given the opportunity to ask speakers questions during the live event. To register please visit: http://www.ift.org/Meetings-and-Events/Calendar/Events/2015/Apr/Understanding-Marketplace-Convergence-Trends.aspx.

IFT’s online courses and virtual events provide members with practical, relevant knowledge and convenience with access to on-demand webcasts to allow members to connect with industry experts to discuss food science and technology topics.

About Jeff Hilton

Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 36 years of broad-based business experience, including 26 years spent within the natural products industry with leading companies such as Nature’s Way and Nutraceutical Corporation. Hilton provides a vast amount of practical experience and insight into consumer trends, particularly on how companies can better connect with various demographic and lifestyle segments.

About BrandHive

BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at www.brandhive.com.

About IFT

Founded in 1939, the Institute of Food Technologists is committed to advancing the science of food. Our non-profit scientific society—more than 17,000 members from more than 95 countries—brings together food scientists, technologists and related professionals from academia, government, and industry. For more information, please visit ift.org.

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Analyze results

Your social program can deliver tremendous insight into your core target, their likes, preferences, trending topics and more. But to glean those insights, you need good reporting. BrandHive can set up a reporting schedule on either a calendar or campaign basis. And, because each channel provides different forms of data, BrandHive reports and integrates those data streams into a single reporting interface. This lets you compare “apples to apples” and generate strategic social data.

Ask to see a sample of BrandHive’s integrated social media report and find out how BrandHive can help keep you “in the know.”

Implement BrandHive’s 5-step strategy to social media and get measurable results.

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Once your social media channels are set up and your analytics are in place, it’s time to develop a content calendar for each channel. BrandHive helps clients align their content with industry publications and editorial calendars for value-added alignment.

Calendars

When setting up calendars, it’s crucial to consider how much engagement is optimal for that channel. Too many posts and your viewers will run from your brand like from a needy friend. Too few posts and they might just forget you exist. BrandHive will help you establish a predetermined number of posts per channel that promise optimal reach and engagement.

Monitoring

Don’t forget monitoring! Posting is only half the work, the other half is monitoring conversations and comments. Leap ahead of competing brands when BrandHive sets up a system for monitoring comments, engaging with Likes, promoting Shares and conversing through private messaging on selected platforms.

Automated tools

Not everything has to be handled by a human. In this age of automation, scheduling tools can relieve a huge portion of your social media burden. BrandHive can supply a custom interface for automating your posts or, if you choose to use over-the-counter tools, we can help you set them up.

Implement BrandHive’s 5-strategy to social media and get measurable results.

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Metrics, metrics and more metrics

Social success is NOT guesswork. Measuring ROI on social media starts with identifying quantifiable goals and associated metrics. These typically include, but are not limited to, Google Analytics, Facebook Insights, Twitter Analytics, campaign-specific urls and more.

Tracking performance

BrandHive helps clients identify their goals, then works with the web team to set up tracking for each targeted social channel. Once you know how well campaigns, keywords, visual assets and channels in general are performing, you’re ready to begin the ongoing task of tweaking social media content to better target and attract your core audience.

Implement BrandHive’s 5-step strategy to social media and get measurable results.

 

 

SALT LAKE CITY, UT, February 9, 2015 – Jeff Hilton, BrandHive co-founder and chief marketing officer, will participate as a guest expert for Beverage Industry’s free webinar: “A Healthy Future: Analyzing the latest health and wellness trends in the beverage market.” The online event will take place on Wednesday, February 18, 2015 at 2:00 p.m. (EST). Registration for the webinar is free of charge.

Hilton will discuss key marketing insights in the beverage marketplace and share innovative ways to position brands based on the evolving consumer trends and health topics that are dominating the marketplace. Attendees of the webinar will takeaway insights on implementation of select strategies and tactics to capitalize on the fast growing beverage segment. Hilton will also provide a snapshot of the attitudes and purchase behaviors of both Boomers and Millennials when it comes to their health.

Honest Tea co-founder, Seth Goldman, and Senior Vice President of Nielson Perishables Group, Sherry Frey, will join Hilton for the 60-minute webinar. For more information please visit: http://www.bevindustry.com/events/879-a-healthy-future-analyzing-the-latest-health-and-wellness-trends-in-the-beverage-market

About Jeff Hilton

Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 36 years of broad-based business experience, including 26 years spent within the natural products industry with leading companies such as Nature’s Way and Nutraceutical Corporation. Hilton provides a vast amount of practical experience and insight into consumer trends, particularly on how companies can better connect with various demographic and lifestyle segments.

About BrandHive

BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at www.brandhive.com.

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Many B2B businesses struggle to build a fan base and boost engagement on social media. Once you’ve determined your social strategy and know which platforms you intend to target, there are a few tricks to getting your social efforts off the ground.

Facebook: Increase Likes through targeted boosts.
The good news is Facebook doesn’t just send your post to unqualified leads. It can optimize an ad campaign to help you find the exact members you’re looking for. If you’re in the Natural Products industry, for example, you can target a post boost so that only members who are attending ExpoWest or SupplySide see it. You set your daily limits and the time frame for the boost. Afterwards, Facebook makes it simple to see how well your boost performed and how much each “Like” cost you.

Linkedin: Utilize Company Updates and Service pages
You can now post updates that are delivered to all of your followers. Be sure to add eye-catching graphics to those updates. To leverage your Services page, create pages for different products. Each one can have a description, images, videos and more. Don’t forget to check Linkedin for insights into who’s following you. The site provides breakdowns by industry, position, location and more.

Youtube: Post short videos that address your customers biggest problems
Don’t try and create the next viral video; instead, create short videos that address the biggest problems your customer faces.
Once your video is uploaded, use YouTube’s annotation tools to turn your viewers into subscribers, and drive traffic back to your website or opt-in page.

SlideShare: Show off your content marketing chops
SlideShare is where Youtube meets PowerPoint. You can imbed your SlideShares anywhere on your website or landing pages to visually walk your customers through a process of a new product launch. And remember, SlideShares make great blog posts too.

Implement BrandHive’s 5-step strategy to social media and get results.

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Extend your brand’s social media reach by implementing a visual strategy.
A visual strategy for social media channels is an important extension of your brand’s style guide. While it incorporates your brand’s existing stylistic choices—such as fonts, colors and logo usage restraints—it requires new guidelines that adapt the brand to social channels.

What matches your brand? Should you:

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• Apply a unique filter to all branded images (saturation percentage, color overlay, brightness)?

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• Use transparent shapes to feature text?

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• Include your logo on each post?

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• Scale it?

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• Feature adventure photography?

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• Frame content with a border within your visuals?

Don’t let your visual strategy be an after thought, or worse, give no thought to it at all. Implement BrandHive’s 5-step strategy to social media and get results.

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For some thirteen millenniums, humans have domesticated me. I sting only in self-defense. I’m the only creature besides you who manufactures food for humans. I pollinate a hefty volume of the plants you consume. I have pollinate every third bite of food you eat – well, according to the Natural Resources Defense Council. I’m a key player to keeping your food supplies plentiful. Without me, milk, cheese, butter and yogurt could disappear.

Who am I?

If you guessed the HONEYBEE, you are correct!

At BrandHive, we always have honeybees on the brain. These amazing little creatures pollinate 100 types of crops – from zucchini to almonds. It comes to no surprise that we like to celebrate creative ways people are helping our little friends.

For instance, local beekeepers, Nathan, Sam and Ben Huntzinger turned their interest and bee-related curriculum into a thriving business as well as a helpful tool to educate people (young and old) on everything from the threats facing bees to the proper way of extracting honey.

We’d like to congratulate our little beekeepers on their successful business and thank them for educating others on proper beekeeping.

Also, if you’re looking for great stocking stuffers or last minute gift ideas, we recommend you bypass the fruitcake and treat your loved ones to the Huntzinger kids homemade honey caramels – the Bees Brothers most popular product.

For more holiday gift ideas, visit their online store here.

To read the full article, visit Organic Connections.

To find out more about Bees Brothers, visit www.beesbros.com.

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BrandHive’s strategic marketing team is expanding to accommodate the needs of its growing clientele. The branding firm, which specializes in the healthy lifestyles industry, is pleased to announce that local marketing professional, Andy Yorkin has joined the team. The new hire followed the promotion of 14-year BrandHive veteran, Gail Frankoski, to Account Director.

Yorkin comes to BrandHive after a long history with several prestigious marketing and advertising agencies, including The Summit Group, Publicis and Euro RSCG DSW Partners. His key clients were Intel, Iomega, Ragnar Relay Series and Subway Restaurants. Yorkin has also led marketing programs for brands such as Gregory Backpacks and CompHealth. He has joined the BrandHive team as Account Director.

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Frankoski joined BrandHive after more than 10 years at Williams & Rockwood, a Utah-based advertising agency. There she conducted the marketing for the firm’s major brands, including Nature’s Way and Nutraceutical Corporation. Frankoski joined BrandHive in 2001 as one of eight employees. She has worked with BrandHive’s largest and most visible accounts including Epax, Kyowa Hakko, and Albion Minerals. Having participated in the rebrand from Integrated Marketing Group, and move from the office headquarters in downtown Salt Lake City, Frankoski has been part of the most significant BrandHive milestones. Frankoski has been promoted to Account Director.

Gail-Frankoski

With the new addition, the BrandHive agency team boasts 19 team members. For more information, please visit the hive at BrandHive.com.