Building a Digitally Fluent Brand

Jeff Hilton will be presenting at Vitafoods Europe in May as part of an educational summit, “Closer to your digital consumers: insights and marketing strategies”. The summit will address the valuable role of a digital marketing strategy in reaching today’s consumers. Jeff’s session will focus on specific strategies brands can leverage to navigate the new …More

BrandHive Helps Elevate Awareness and Purchase Interest for Quantum Health’s Natural Care Brands

BrandHive, a leading healthy lifestyle branding agency for consumer packaged goods and value-based ingredient companies, has been named as the agency of record for Quantum Health Products, Inc., developer of natural, science-based products that improve quality of life, and address common daily health needs of consumers. BrandHive is working with Quantum Health on a comprehensive …More

The New Marketing Paradigm: Mastering Concept, Content, Connection, Community and Continuity

Forget everything you know. I often feel like that is the new imperative for marketers in the modern world. It also feels on occasion like we in this profession are being collectively schooled in a new way to communicate and be relevant to our audience. And so be it. Smart communicators operate in today’s complex …More

BrandHive Helps Launch Innovative Hot Beverage at Retail

BrandHive, a leading healthy lifestyle-branding agency, was retained by Coffee Blocks, the creator and manufacturer of an instant butter coffee beverage for active adults, to develop a brand story and messaging, as well as redesign their product packaging for a retail launch. The new packaging was previewed earlier this year and made available to retail …More

“Millennials millennials everywhere”

“Millennials are now the single largest global demographic segment, and these 18-33 year olds are indeed out to change the world. Make no mistake about that.” -Jeff Hilton As a follow-up to last week’s Food Matters Live program in London ExCel, Jeff’s insight into the world’s single largest demographic segment was featured in the latest …More

Public Relations Tips – Connect the Dots

Today’s shortened news cycle and always-on social media demands that brands integrate PR, social media and SEO efforts. Respond to this trend with real-time PR that tracks daily success and adjusts accordingly. Coordinate PR, marketing and social media activity Leverage media and editorial opportunities Integrate content strategies Be part of the conversation #BrandHive