When BrandHive client OmniActive Health Technologies set out to launch its education initiative – Lutein for Every Age – they wanted to do something flashy that would immediately capture the attention of Engredea/Expo West tradeshow attendees. We had just the idea!
While attendees were waiting patiently for the show floor to open at the Anaheim Convention Center, a flash mob adorned in Lutein for Every Age t-shirts and neon sunglasses formed, singing and dancing to the classic song “I Can See Clearly Now.”
In total, three flash mobs of about 75 people broke out across various parts of the convention center grounds the morning of the show’s opening day. These unexpected flash mobs delivered OmniActive’s message about the importance of supplementing with lutein for maintaining eye health, no matter your age, in an exciting and unconventional way.
The program was even awarded the Editors’ Choice for “Best Marketing Campaign” at the show. Now that’s clearly a win for everyone!