You may be asking yourself (especially if you are in the food and beverage industry), “what is the best way to market my product?” Nowadays, the food and beverage industry has been booming, taking to new platforms to expand consumer reach like never before. According to recent studies, revenue from the food and beverage industry …More
Posted byHow a Great Website Can Take Your Brand to New Heights
Most consumers are searching online for what they need. In fact, over 80% of shoppers research a product online before they even consider purchasing anything from a brand. Whatever the size of your organization, having an impactful website is an essential business tool to grow your brand. Not only does your website make your brand’s …More
5 Fitness Marketing Tips: Celebrate National Yoga Month
The health and fitness industry is fiercely competitive but filled with a ton of opportunity for growth and success. Your fitness club must stand out in such a crowded market, and you might be struggling to do so. In the digital age that we currently live in, there are countless ways to market your fitness …More
Healthy Food Marketing Strategies Geared Towards Children: Spreading Awareness During National Childhood Obesity Month
It’s a known fact that unhealthy foods and beverages are heavily marketed to children. Using social media, toys, games, sports, music, and apps, the food industry largely targets young people as a whole. Chances are your child can already identify a box of sugary cereal based on the character adorning the box or pass by …More
Public Relations Tips – Connect the Dots
Today’s shortened news cycle and always-on social media demands that brands integrate PR, social media and SEO efforts. Respond to this trend with real-time PR that tracks daily success and adjusts accordingly. Coordinate PR, marketing and social media activity Leverage media and editorial opportunities Integrate content strategies Be part of the conversation #BrandHive
Public Relations Tips – Share Success
Share your great coverage, awards, speaking and other media success and results with executives, shareholders and key players. Align PR success with key business goals Share top media coverage Present PR success at sales, board and shareholder meetings Demonstrate PR progress with succinct activity reports and recaps
Public Relations Tips – Gain Industry Recognition
It feels great to win awards. Industry recognition helps to validate your brand, experts, science and works to reinforce your leadership position. Leverage industry award opportunities Highlight corporate achievement Showcase individual accolades
Sports Nutrition – Gracefully Maturing
There is no longer a “typical” sports nutrition consumer. Category segmentation is key. The Gracefully Maturing segment is motivated to maintain endurance longer, and want to have the energy to continue with daily activities as they age. Feeling good and staying active is more important to this group than improving appearance or achieving weight loss. …More
Public Relations Tips – Establish Experts
You know your stuff! Let the world know. Identify your thought leaders and industry spokespeople. Leverage their knowledge and expertise. Whether they are experts in technology, regulatory, research, specific ingredients or products. Develop contributed content Secure speaking opportunities Publish bylined articles Leverage research Coordinate participation in industry events
Public Relations Tips – Build Media Relationships
Today’s media professionals are pulled in so many different directions! Connect with key reporters and editors, cut out distractions and irrelevant information and convey targeted, pertinent news and compelling updates. Build strong media relationships Perform ongoing, relevant media outreach Proactively develop bylined articles Demonstrate expertise and industry knowledge
