Every year, thousands of new food products are brought to market and over 90% of them fail. Even businesses backed by big companies and well-known brands have more misses than hits. What causes these products to fail? Oftentimes, quality can be an issue and some products just don’t live up to consumers’ expectations. Other times, …More
Posted byHow Brands Are Navigating COVID-19: Part 2
Earlier we shared how some of our clients are responding amidst COVID-19. Below are four additional stories from our clients and how they’ve had to adapt to this pandemic. Do you have a story to tell? We can help. See Part 1 for more. “We started out in the field of organic chemistry synthesis and …More
How Brands Are Navigating COVID-19: Part 1
At BrandHive, we have the pleasure of working with great clients taking extraordinary measures for improved health, wellness and nutrition. Over the past 24 years, we have seen a lot, but nothing quite like COVID-19. As we are all adapting and changing our everyday operations, we reached out to our partners to see how they’ve …More
How to Focus Your Message During a Crisis
When the unknown dominates conversations your customers need help from reliable sources. Communicate your competency and tell them clearly how you can help them through this time of uncertainty. Communicate, Communicate, Communicate Communicate with customers often, make sure to share helpful and reliable information. If your business is open – remind people so they know …More
From our home to yours
Like you, the team at BrandHive is concerned about the spread of the coronavirus and we are all working from home as much as possible to take actions in social distancing. While you’re working from home and sheltering in place, we’ve curated our favorite ingredients to help ease the 5 most common conditions you may …More
2022-08 2Draft – BrandHive Announces Promotion of Key Team Members
BrandHive, a global branding firm that specializes in the healthy lifestyles industry, has announced the promotion of key team members as directors. The new directors will oversee the account management, communications and creative teams effective immediately. “I’m happy to announce the promotion of these key team members as directors of the organization”, said Andy Yorkin, …More
Is “Certification Fatigue” a real thing?
Ever witness the shopper with eyes glaring at the label on the can of snap peas in the aisle next to you? Chances are, they’re analyzing the nutritional label in an effort to decipher its underlying code. Are the peas organic? NON-GMO Project Verified? cGMP? NSF certified? For consumers, shopping has become an alphabet soup …More
BrandHive Acquired by Market Research/Consulting Firm, Decision Sciences Research Associates, Inc. – New ownership propels BrandHive into renewed era of growth
BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies for the past 23 years, was acquired by market research and data management company, Decision Sciences Research Associates, Inc. (DSRA). The purchase allows BrandHive to expand its capabilities portfolio to include specialized …More
Building a Digitally Fluent Brand
Jeff Hilton will be presenting at Vitafoods Europe in May as part of an educational summit, “Closer to your digital consumers: insights and marketing strategies”. The summit will address the valuable role of a digital marketing strategy in reaching today’s consumers. Jeff’s session will focus on specific strategies brands can leverage to navigate the new …More
BrandHive Helps Spinato’s Specialty Pizza Re-Launch at Retail
BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, was retained by Spinato’s, a Phoenix-based specialty frozen pizza brand, to create a new website and execute their public relations and social/influencer outreach programs. In 1971, Chicago residents and entrepreneurs Ken and Elaine Spinato …More
