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When the unknown dominates conversations your customers need help from reliable sources. Communicate your competency and tell them clearly how you can help them through this time of uncertainty.

Communicate, Communicate, Communicate

  • Communicate with customers often, make sure to share helpful and reliable information.
  • If your business is open – remind people so they know you’re still there for them.
  • Check in with team members often and give them each a specific focus.
  • Share with customers and employees how they can stay in touch.

Communicate with Empathy and Authority

  • Authority : Your customers need help from competent sources. Communicate your competency and tell them clearly how you can help them through this.
  • Empathy : Communicate your awareness of their concerns and how your services can help them. For example: “We know these are uncertain times. Here’s something you can count on…”

Let Us Help You Focus Your Messaging

  • How does this crisis affect my business?
  • How can I survive the current conditions?
  • How do I keep my customers informed and maintain relationships?

Most importantly – Don’t Go Dark On Your Communications

Don’t miss out on this conversation – you’ll be forgotten – and when you come back, people will wonder where you were during the crisis.

Contact us today and let BrandHive help with your messaging.

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Like you, the team at BrandHive is concerned about the spread of the coronavirus and we are all working from home as much as possible to take actions in social distancing. While you’re working from home and sheltering in place, we’ve curated our favorite ingredients to help ease the 5 most common conditions you may experience during this time.Read more below for more ingredients and tips!

https://mailchi.mp/brandhive/your-quarantine-health-kit-3706197?e=501491c710

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BrandHive, a global branding firm that specializes in the healthy lifestyles industry, has announced the promotion of key team members as directors. The new directors will oversee the account management, communications and creative teams effective immediately.

“I’m happy to announce the promotion of these key team members as directors of the organization”, said Andy Yorkin, President of BrandHive. “I very much appreciate the important role these individuals have played as both advisors and insightful contributors to the success of BrandHive. I believe that they will each provide tremendous value to the team and better serve our clients as we continue to grow.” 

BrandHive’s new directors include:

Meet Nagar, Account Director 

Meet is a seasoned marketer with nearly a decade of experience in brand strategy, advertising, and project management. As account director, Meet will serve as the senior point of contact for BrandHive’s customers. He will coordinate the resources required for building strategic operational plans, as well as the execution of creative work and marketing outreach. 

Kandice Randal, Communications Director and Senior Public Relations Counsel 

Kandice brings over a decade of communications experience to BrandHive. As communications director and senior public relations counsel, Kandice will manage and direct BrandHive’s internal and external communications programs, including public relations and social media.  

Erika Lowstedt-Granath, Creative Director 

Erika has worked for international branding agencies, applying her versatile design capabilities in the creation and implementation of corporate identity, packaging, and advertising campaigns. As creative director, she will be responsible for overseeing copywriters, art directors and designers to deliver high-quality creative content for BrandHive’s clients.

James Fagedes, Digital Creative Director 

James provides over 20 years of creative-based leadership with designing digital experiences. As digital creative director, James will be responsible for managing and conceptualizing creative projects across digital platforms to provide clients with a solid and informed brand presence. 

Founded in 1996, BrandHive will embark upon its 23rd year in business as a leader within the healthy lifestyles industry. For more information, visit www.brandhive.com.

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BrandHive, a global branding firm specializing in the healthy lifestyles industry, announced the appointment of Andy Yorkin as President. The announcement was made today preceding the 2019 SupplySide West event at the Mandalay Bay in Las Vegas, Nevada. Yorkin joined BrandHive as Account Director in 2014 and his appointment as President is effective immediately.

“I look forward to building upon the BrandHive legacy,” said Andy Yorkin, President of BrandHive. “BrandHive offers a team of highly skilled professionals and strategists in the healthy lifestyle industry. I plan to leverage this expertise to deliver results, exceed the expectations of our clients and continue growing the company and brand.”

Yorkin developed highly successful campaigns for multiple major accounts, including Lehi Mills, Quantum Health, and DuPont. Before joining BrandHive, Andy established himself over 20 years of experience managing strategic B2C and B2B marketing for companies like Black Diamond Equipment/Gregory Mountain Products, CHG Healthcare, ExtraSpace Storage, Subway and Intel.

“Andy has been a top contributor to BrandHive’s growth and expansion since he joined us 5 years ago,” said Jeff Hilton, BrandHive’s founder. “His leadership ability and skill set make him the ideal choice to lead BrandHive’s future growth.”

Andy holds an MBA from the Bill and Vieve Gore School of Business at Westminster College in Salt Lake City as well as a bachelor’s degree in marketing from the University of Connecticut School of Business.

For more information on BrandHive, visit www.brandhive.com.

BrandHive, a leading healthy lifestyle branding agency, announced that its co-founder, Jeff Hilton, will be a featured speaker at the SupplySide Workshop “Claims & Certifications: What Do They Mean and Who Cares?”. The workshop will take place on Thursday, October 17th from 9-11:00 AM on Level 3, South Seas B, Mandalay Bay Expo Hall.

The Claims & Certifications workshop will be moderated by Informa Markets Associate Editor, Charlie Bastiaans. Jeff’s presentation will address the reality of “certification fatigue” and what can be done to avoid it by applying best practices. Jeff will be joined on the panel by fellow experts Lisa Mabe-Konstantopoulos (Green Purse PR), Marcia Moll (US Pharmacopeia), Eric Pierce (NEXT Data & Insights, Informa Markets, Anne Malleau (Global Animal Partnership) and Maryellen Molyneaux (Natural Marketing Institute). The following topics will be discussed during the workshop:

• What market and consumer data shows about consumer interest in certifications
• The most popular claims on the market and whether they impact sales patterns
• Determining the best certifications to showcase on packaging.

For more information on the session, please visit: WORKSHOP: Claims & Certifications: What Do They Mean and Who Cares?

Jeff will also lead an interactive session on the SupplySide Central Stage (Booth #5759) called “New Ingredients Driving Marketplace Growth”. The session will preview emerging branded ingredients driving consumer interest in the marketplace, including guests from Kaneka, Ingredients By Nature, and Alfasigma. The session will take place on Thursday, October 17th, 2019 from 2:30-3:00 PM.

First time SupplySide West attendees will also be able to meet Jeff and other SupplySide “rockstars” at a reception on Wednesday, October 16, 2019 from 5 to 7 pm. The reception will take place at La Fleur at Mandalay Bay.
 
For more information on Supplyside West, visit west.supplysideshow.com.

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Newark, CA (September 17, 2019) Kaneka Americas Holding, Inc. based out of Newark, California, is thrilled to announce its marketing collaboration with BrandHive, a leading healthy lifestyle branding agency. BrandHive will develop and implement marketing support for the launch of Kaneka’s new proprietary probiotic line, Floradapt. Floradapt’s unique clinical strains provide highly bioefficacious effects for specific health applications through all stages of life.

Our strategic collaboration with BrandHive will elevate our outreach and generate awareness of our new probiotic line, Floradapt,” said Mike Kolifrath, Vice President of the Probiotics Division. “BrandHive has extensive knowledge and experience in the dietary supplements arena, and we are looking forward to optimizing our footprint and engaging with customers and partners in greater depth.”

Kaneka has an extensive bank of over 1,000 clinical probiotic strains extracted from human origin and fermented food samples which have not been affected by western lifestyle, diet or medicine. The new line, Floradapt, will officially launch at SupplySide West this year and offers distinct solutions for diverse health targets such as children’s colic, cardio, digestive, oral, immune, vaginal and urinary tract fields.

“We are excited to represent Kaneka who has a rich history within the industry and is known as a leader in the research and development of scientifically based ingredients,” said Andy Yorkin, Account Director. “We look forward to supporting their growth in North America for this unique and innovative line of probiotics.”

For more information, please visit the Kaneka booth #1743 at SupplySide West or contact BrandHive directly.

About Kaneka

Kaneka is a leader in the development of scientifically based ingredients for the global nutrition industry. Kaneka is the exclusive supplier of Kaneka Ubiquinol®, and offers the premium form of ubiquinone known as Kaneka Q10®. Kaneka probiotics will be found in its Floradapt™ branded product line. Kaneka is committed to promoting business development to provide solutions that support healthy and energetic lives. For more information, visit us at www.floradapt.com.

About BrandHive

BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at brandhive.com.

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Ever witness the shopper with eyes glaring at the label on the can of snap peas in the aisle next to you? Chances are, they’re analyzing the nutritional label in an effort to decipher its underlying code. Are the peas organic? NON-GMO Project Verified? cGMP? NSF certified? For consumers, shopping has become an alphabet soup of options with regard to certifications. It can be difficult and tiring to understand which certifications really matter.

One may ask if certifications add value. And, the answer is most certainly yes.

Certifications can add credibility and legitimacy to a brand offering. For some, having an implied third party endorsement adds tremendous value.  So, what causes certification fatigue?

Certification fatigue is the result of an increasing use (and misuse) of terms and seals invented by marketers and brands. Common claims such as artificial ingredients, all natural, no high fructose corn syrup or clean label, to name a few, have made it difficult to discern what’s real from what’s trendy. Unlike more formalized certifications, such as USDA Organic, terms developed by marketers often go unchecked by an authorized body.

In an attempt to help brands avoid “certification fatigue”, BrandHive’s Jeff Hilton provided the following best practices in Certification and Claim Marketing to consumers:

  • Start by asking what matters most to the consumer. What assurances do they look for in your category?  Some certifications fall outside the realm of importance for specific brands.
  • Prioritize your claims and certifications according to consumer appeal.  Display them where the consumer is spending time and can study them and understand them.
  • Make the statements more transparent. Don’t say 100% sustainable- say “up cycled from the farming waste stream”.  Don’t say traceable- say controlled from seed to shelf on our own 300-acre farm.
  • Don’t hide behind your seals and certifications.  Certifications enhance your brand and add value, but they don’t define your brand. Define your key messages and use claims and certifications SELECTIVELY to enhance the storytelling, not replace it.

Certification fatigue is indeed real.  By implementing a few best practices, we can overcome the increasing misuse and provide consumers with the information that matters most.

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BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies for the past 23 years, was acquired by market research and data management company, Decision Sciences Research Associates, Inc. (DSRA). The purchase allows BrandHive to expand its capabilities portfolio to include specialized market research, survey research and data-driven services. The acquisition was finalized in May of 2019.

DSRA is a market research, technology and consulting firm with over 30 years of experience in both qualitative and quantitative research design, development, fielding, and analysis. Led by a strong and tenured management team, DSRA currently provides research and consulting services to several top CPG and luxury brands, including Clorox, Honda, Burt’s Bees, and Air Canada.

“DSRA’s expertise in market research perfectly complements BrandHive’s strategic branding expertise, providing our clients with turnkey research capabilities,” said Jeff Hilton, Co-Founder of BrandHive. “BrandHive has been on a steady growth trajectory creating extraordinary value for our clients as a full-service branding agency. The DSRA partnership allows us to provide additional value to our clients with programs to enhance customer loyalty and business revenue at a time when data mining and management are emerging as key competitive advantages.”

BrandHive will retain its identity, along with its current staff. Hilton and BrandHive Co-Founder, Matt Aller, will also remain in active consulting roles.

“BrandHive is a tremendous adjunct for DSRA, providing highly experienced branding services to our clients,” said William Fisher, President and CEO of DSRA. “BrandHive’s long-standing reputation in the B2B and B2C natural products channels, along with DSRA’s analytical expertise, will allow us to create and implement data-driven branding initiatives to directly impact the revenue and profitability of our clients.”

DSRA is excited to add BrandHive to its strong portfolio of companies, including CX Solutions and Bass Reports. CX Solutions is a leading research consulting firm in the United States, focusing on Customer Experience, Training, Change Management, and Consulting. The DSRA family also includes Bass Reports, which specializes in working with companies to ensure their employees deliver superior satisfaction and service required to build customer loyalty.

“DSRA is really focused on achieving significant results for our clients through the application of real time data and solutions. This focus has been the most important contributor to DSRA’s success since our inception in 1982” comments Fisher.

For more information, please visit DSRA.com.

Jeff Hilton, BrandHive’s Co-Founder and Chief Marketing Officer, has been invited to present two sessions at this year’s Vitafoods Europe which takes place May 7-9, 2019 at Palexpo, Geneva, Switzerland.  Jeff’s sessions will span two Education Program Summits, including Sustainability and Traceability: Making it Work for You and Closer to Your Digital Consumers: Insights and Marketing Strategies. Both programs will address challenges, opportunities and market innovation within the global food industry.

Jeff’’s first session, How to successfully build an authentic and sustainable brand, will take place at 10:30-11:10 AM on Tuesday, May 7, 2019 within the Sustainability & Traceability track. The session will address sustainability, transparency and clean label trends and how they create opportunities for brands. Jeff will also share strategies around developing authenticity and shared values through consumer content and engagement.

Jeff’s second session, Navigating the digital marketing landscape, will take place at 10:30-11:10 AM on Thursday, May 9, 2019 within the Digital Consumer Marketing track. The session will evaluate how the omnichannel has impacted consumer messaging and audience targetiing. The session will also explore the benefits of adopting a digital first communications strategy and how this strategy can help brands compete.

Both sessions will be chaired by Charlotte Bastiaanse, Associate Editor of Vtafoods Insights (UK). For more information, please visit vitafoods.eu.com.

Jeff Hilton will be presenting at Vitafoods Europe in May as part of an educational summit, “Closer to your digital consumers: insights and marketing strategies”. The summit will address the valuable role of a digital marketing strategy in reaching today’s consumers.

Jeff’s session will focus on specific strategies brands can leverage to navigate the new Digital World. Here’s a brief synopsis from his presentation:

Times they are ‘a changing. Monthly. Daily. Sometimes hourly. Marketing theory and best practices are evolving at an exciting (or alarming) rate depending on your perspective. The Digital Age is in full swing. And, it’s not too late to get digitally savvy. Here are a few tips on what brands can do to more successfully make the move to a digital-forward marketing effort?

Here are some suggestions to consider:

• Embrace the OmniChannel. Research and anecdotal evidence shows that consumers are increasingly shopping horizontally across distribution channels (rather than vertically in a particular channel) depending upon what they need, when they need it and where they are. Brands need to be present wherever the customer is. And that means an online digitally fluid presence is essential.

• Make sure your digital footprint is responsive. By that I mean compatible with different browsers for easy viewing on desktop, laptop, tablet and mobile. If your Web site or newsletter or eBlast is not easily consumed across devices, you lose 50% of your audience right off the bat. Can you afford that?

• Adopt a digital-first philosophy. It all starts with your Website. Now more than ever, that is the digital home base for your brand. It needs to be compelling, it needs to be interactive, and it needs to entertain as well as educate. Visitors to your site should be able to get every thing they need there to learn about, locate and purchase your brand. A smart Website is the foundation for your digital footprint.

• Get social. Social media is not a nice to have, it’s a have to have. Whether B2B or B2C, a robust social platform presence is mandatory to reach today’s socially connected consumer. And don’t forget to integrate your social platforms with your Web site for easy access.

• Plan To fail. The nice thing about digital communication is that it can be changed or deleted with a keyboard stroke. Don’t be afraid to try new approaches, test pricing levels, test different features and benefits. It’s fast, easy and smart. And you can track the metrics for better decision-making.

• Use video. Every brand, including B2B customer-facing brands, needs video assets in today’s marketplace. Videos get greater attention, engagement, and retention of the information shared is higher than any other medium

It’s not too late to get started on a digital marketing plan for your brand. Make it a priority and get started.

Questions? You can reach Jeff at Jeff@brandhive.com.