Posted by
Posted Filed under BrandHive Buzz, Press Releases, Trade Shows.
Ultimate Flora Logo with 10 yearRenew Life logo

 

SALT LAKE CITY, UT – September 16, 2015 – BrandHive, a leading healthy lifestyle branding agency for consumer packaged goods and value-based ingredient companies, has been retained to help promote the 10th anniversary of Renew Life’sUltimate Flora™ Probiotic brand. Renew Life has revealed a new logo, package design and new product formulations, including probiotic fizzy drink mixes and fruit and sour probiotic gummies. The new items will be showcased and celebrated with retailers along with Ultimate Flora’s 10th anniversary at this year’s Natural Products Expo East event in Baltimore, September 17-19, 2015.  Natural Products Expo East is a private trade show open to the trade only, and not open to the public.

Renew Life makes natural digestive wellness supplements including high-fiber formulas, digestive aids and enzymes, internal cleansing programs, and the high-potency probiotic brand, Ultimate Flora. Armed with the goal of empowering individuals to elevate their quality of life through better digestive health, Renew Life has focused on innovation and proven science to support the Ultimate Floraproduct line. Since its inception, Ultimate Flora has established itself as the #1 probiotic brand in health food stores† and is now a top brand in food, drug and mass market retailers nationwide as well.*

BrandHive was retained to help promote the anniversary of Ultimate Flora to targeted consumer and trade media, and stimulate retailer participation at their 10th anniversary celebration event (#UltimateFlora10) this week at the Natural Products Expo East Trade Show in Baltimore. Plans for the event include product and prize giveaways, a grand cocktail party for invited guests, and unique entertainment including work of a local artist transforming a toilet into “art” within the Renew Life booth. For a limited time, followers of Renew Life will also be able to enter a contest to win a one-year supply of Ultimate Flora Probiotics at https://www.facebook.com/RenewLifeFormulas (#UltimateFloraGiveaway).

“We’re grateful for the opportunity to represent a brand with such a successful history through a celebrated point in its life cycle,” said Heidi Rosenberg, senior public relations counsel at BrandHive. “Ultimate Flora is a brand synonymous with proven and high quality probiotics. We’re looking forward to this collaboration to share their 10th anniversary milestone with the marketplace.”

For more information on Ultimate Flora, please visit www.ultimateflora.com

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

†Based on SPINS Natural Channel data, unit sales 52 weeks ending 8-09-2015.

 ###

About BrandHive

BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at www.brandhive.com.

 

About Renew Life

Renew Life™ empowers individuals to elevate their quality of life through better digestive health. For nearly two decades, Renew Life has been a leading provider of natural digestive wellness supplements designed to help people achieve optimal health from the inside out includinghigh-potency probiotics, high-fiber formulas, digestive aids, enzymes, and internal cleansing programs.* The company’s commitment to delivering pure, potent and efficacious products designed for comprehensive natural digestive care has made Renew Life one of the largest digestive wellness supplement providers in North America. For more details on Renew Life’s award-winning products visit www.renewlife.com.

 


About Ultimate Flora

Renew Life™ delivers high-potency probiotic support. Its Ultimate Flora™ is the #1 probiotic brand in health food stores and is also a top brand in food, drug and mass market retailers nationwide. Winner of numerous awards for quality, effectiveness and consumer satisfaction, the Ultimate Flora line includes over 30 unique multibillion-count probiotic supplements for everyday care, extra care and targeted care.* Each formula combines multiple scientifically studied strains of probiotic cultures including Bifidobacteria and Lactobacilli to help relieve occasional digestive issues gas and bloating, promote regularity, and support digestive and immune health at any age.* For more information about Ultimate Flora Probiotics, click here.

Posted by
Posted Filed under Natural Branding.

SALT LAKE CITY, UT – August 26, 2015 – BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, was invited by Vitafoods to lead three educational events at the upcoming Vitafoods Asia trade show on September 2-3, 2015 at Asia World-Expo, Hong Kong.

With a new program format for 2015, the Vitafoods Asia trade show presents a unique agenda, which has been specifically tailored to meet the particular needs of the functional nutrition, nutraceutical and health supplement industry. Content has been divided into two streams, each with a distinct focus and direction: Your Business and Your Science. Hilton will Chair the “Your Business” stream on both days of the conference.

Hilton’s first session, “Successful Marketing to Baby Boomers vs. Millennials: A Tale of Two Distinct Consumers,” will address the fundamental differences in attitudes, purchase behaviors and health and wellness needs of Baby Boomers and Millennials. Hilton will also provide insight on how to effectively reach each target group. The presentation will take place on Wednesday, September 2nd, at 11:30 a.m.

Hilton’s second session, “Effectively Marketing Your Science to Consumers,” will address how today’s consumers are hungry for scientific validation, but in a language that is both relevant and meaningful. Hilton will also discuss strategies to get your science message out and make it better understood among your brand users. The presentation will take place on Thursday, September 3rd, at 11:00 a.m.

In Hilton’s third session, “Market Trends, Directions and Opportunities in the U.S. Market,” he will present strategies for brands looking to successfully introduce products or ingredients into the U.S. market. He will also share marketing techniques to turn consumer and business intelligence into insights and competitive growth strategies. The presentation will take place on the show floor Thursday, September 3rd, at 1:30 p.m.

“I’m very excited to participate in Vitafoods Asia’s new program format this year,” said Hilton. “For those with a specific interest in functional nutrition, nutraceutical and health supplements, content within each educational stream will provide distinct opportunities for strategic development that focus on the latest trends and innovations in the industry.”

Vitafoods Asia is the only event in the region dedicated exclusively to ingredients and raw materials for nutraceuticals, functional food and drinks, and dietary supplements. It attracts over 170 international exhibiting companies and 3,000+ visitors from across Asia Pacific. For more information, please click here.

About Jeff Hilton

Hilton has been recognized by Advertising Age as one of the nation’s Top 100 Marketers. He brings 35 years of advanced business and marketing insights to his clients, including over 20 years working with leading brands in the dietary supplement, functional food & beverage, and health & beauty categories. He is an industry expert and sought-after speaker, with recent presentations including Natural Products Expos East and West, Food Matters Live, Nutracon, NBJ Summit, Fancy Food Show, IFT and Vitafoods. He was also awarded the Personal Service Award from Nutrition Business Journal in recognition of his ongoing efforts to raise the bar for industry editorial contributions, pro bono work, webinars, and speaking engagements.

About BrandHive

BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at www.brandhive.com.

About Vitafoods Asia

Vitafoods Asia is the only dedicated event for the nutraceutical, functional food and beverages, and dietary supplement industries in Asia, providing over 3,000 visitors with the opportunity to gain knowledge and meet new and existing suppliers. For more information, visit www.vitafoodsasia.com.

Today’s shortened news cycle and always-on social media demands that brands integrate PR, social media and SEO efforts. Respond to this trend with real-time PR that tracks daily success and adjusts accordingly.

 

BH_capabilities-bees-05
  • Coordinate PR, marketing and social media activity
  • Leverage media and editorial opportunities
  • Integrate content strategies
  • Be part of the conversation

#brandhive

Share your great coverage, awards, speaking and other media success and results with executives, shareholders and key players.

BH_capabilities-bees-06
  • Align PR success with key business goals
  • Share top media coverage
  • Present PR success at sales, board and shareholder meetings
  • Demonstrate PR progress with succinct activity reports and recaps
Posted by
Posted Filed under B2B Marketing, B2C marketing, BrandHive Buzz, Sports Nutrition.

There is no longer a “typical” sports nutrition consumer. Category segmentation is key.

The Gracefully Maturing segment is motivated to maintain endurance longer, and want to have the energy to continue with daily activities as they age. Feeling good and staying active is more important to this group than improving appearance or achieving weight loss. Products that appeal to this segment include those that support bone and joint health and energy, preferably as RTD’s and fortified beverages.

GracefullyMaturingIMAGE

REACHING THIS GROUP: This segment responds best to product messages that make them feel younger. Deliver information about energy and youthfulness as well as messages that support stronger bones and joints.

You know your stuff! Let the world know. Identify your thought leaders and industry spokespeople. Leverage their knowledge and expertise. Whether they are experts in technology, regulatory, research, specific ingredients or products.

BH_capabilities-bees-03

 

  • Develop contributed content
  • Secure speaking opportunities
  • Publish bylined articles
  • Leverage research
  • Coordinate participation in industry events

Addressing the Performance Driven market segment.

There is no longer a “typical” sports nutrition consumer, and category segmentation is key. To find leverage in this market, it is critical for product manufacturers to pay attention to a number of unique and emerging consumer segments in the space. In my upcoming posts I will address these segments and optimal ways to reach them.

PerformanceDrivenIMAGE2
  • Performance Driven – Young and very active they seek sports nutrition solutions that give them a performance advantage and a winning edge. They strive for more power and energy to support strenuous exercise. Bring this group sports nutrition product regimens that include pre- and post-workout supplementation, protein and hydration products

REACHING THIS GROUP: Target this group with product messages that explain how products will increase endurance and improve their winning performance.

 

Today’s media professionals are pulled in so many different directions! Connect with key reporters and editors, cut out distractions and irrelevant information and convey targeted, pertinent news and compelling updates.

BH_capabilities-bees-02
  • Build strong media relationships
  • Perform ongoing, relevant media outreach
  • Proactively develop bylined articles
  • Demonstrate expertise and industry knowledge