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Posts Categorized: Sports Nutrition

Sports Nutrition – Gracefully Maturing

Filed under B2B Marketing, B2C Marketing, BrandHive Buzz, Sports Nutrition.

There is no longer a “typical” sports nutrition consumer. Category segmentation is key. The Gracefully Maturing segment is motivated to maintain endurance longer, and want to have the energy to continue with daily activities as they age. Feeling good and staying active is more important to this group than improving appearance or achieving weight loss. …More

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