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BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, announced that its co-founder and CMO, Jeff Hilton, will chair and present consumer marketing strategy content at the Vitafoods Asia exhibition on September 11-12, 2017 at the Sands Expo & Convention Centre at Marina Bay, Singapore. 

Hilton will chair the following sessions within the “Consumer Insights and Marketing Strategies Forum” track as part of the Vitafoods Education Program Theater on September 11, 2018:

Session One: Changing consumer behavior: Understanding the opportunities that come with consumers becoming increasingly aware of health and nutrition
Speaker: Anika Nafis, Mintel’s Trend and Innovation Consultant
Time: 3:10-3:50 PM

Session Two: Comparative consumer analysis in Asia: Aging in Japan, changing in India
Speaker: Rieko Shofu, Sensing Saia Limited’s President and CEO
Time: 3:50-4:30 PM

Session Three: The machine taught me the narrative: Using machine learning to research the narratives that matter to brands, categories and businesses
Speaker: Dave McCaughan, Al Agency Thailand’s Chief Strategy Officer
Time: 4:30-5:10 PM

Jeff will also present on “How to Successfully Market your Science to a Consumer Audience”. Delegates will leave the session with a cohesive understanding of the benefits of making science more accessible to consumers, and how to effectively present technical in a way that is accessible, compelling and most of all memorable. The presentation will take place on September 11th at 5:10-5:45 PM in the Education Program Theater.

Vitafoods Asia is the only event in the region dedicated exclusively to ingredients and raw materials for nutraceuticals, functional food and drinks, and dietary supplements. It attracts over 170 international exhibiting companies and 3,000+ visitors from across the Asia Pacific region. For more information, please click here.

BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, will present at the IFT Annual Meeting & Food Expo (IFT18) Conference, July 15-18, 2018 in Chicago, Illinois. Jeff Hilton, BrandHive’s CMO and Co-Founder, will present “Getting Personal with Consumer 2.0” as part of the IFTNEXT Explore track on July 16, 2018 at 4:45 PM-5:15 PM (Central Time). The session will take place on the IFTNEXT stage.

Hilton will take session participants on an exploration of how personalized nutrition, the biggest trend in food innovation, is changing the landscape of healthy food and beverage formulation and marketing. Hilton will discuss the OmniChannel and other macro-trends driving consumer 2.0 demand for more custom dietary solutions for improved health. Don’t miss his 10 Insights on Personalizing Your Brand.

Participants in this engaging panel discussion will also include Dr. Ashley Vargas, a scientist and clinician focusing on diet, genes and health for the Academy of Nutrition and Dietetics, Dr. David Dunaief, an internist specializing in integrative medicine, and Dr. Emily Contois, a food and culture scholar at Brown University.

The IFTNEXT session is collaboration with the Academy of Nutrition and Dietetics. For more information, please visit: IFTNEXT Virtual Event on Emerging Trends in Health Technologies and the Promises of Personalized Nutrition.

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BrandHive’s strategic marketing team is expanding to accommodate the needs of its growing clientele. The global branding firm, which specializes in the healthy lifestyles industry, is pleased to announce that marketing professional, Cuauhtemoc (C-moc) Sandoval has joined its ranks. C-moc comes to BrandHive with over 10 years of experience managing traditional, digital, and integrated communications programs for both consumer and B2B clients. He has joined the BrandHive team as Account Director.

C-moc has a long history with prestigious marketing and advertising agencies, including United Entertainment Group, Atmosphere Proximity | BBDO, MullenLowe Profero, and R/GA. His clients included high profile accounts such as Asics, Emirates Airline, Unilever, Lufthansa Airlines, Diageo’s Zacapa Rum, Sun Products Snuggle, and Ameriprise Financial.

“We’re very pleased to welcome C-moc to the BrandHive team as our marketing clientele continues to expand globally,” said Jeff Hilton, Co-founder and Chief Marketing Officer. “C-moc has demonstrated extraordinary leadership on large and highly visible national accounts. He will be an incredible asset to BrandHive and our valued clients.”

C-moc is a graduate of New York University’s Stern School of Business and has a bachelor’s degree in marketing.

For more information on BrandHive, visit www.brandhive.com.

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BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, has been invited by Nosco to join their 5th Annual MasterMinds event as a subject expert. The educational event, designed to “help solve complex packaging challenges”, will take place at the Tange Verde Ranch in Tucson, Arizona on May 21-24, 2018.

Hilton will present “Is Your Packaging Doing It’s Job?” as part of the Day One agenda. His presentation will highlight the changing role of packaging and the increased weight it now carries to facilitate attention, engagement and education with consumers. Hilton will offer tips for improved packaging strategies in the digital age.

Nosco is a full-service packaging solutions provider focused in the healthcare industry. Their focus is on improving efficiencies related to the supply chain, cycle times, lean initiatives and product launches for their customers. This year’s MasterMind V event, themed as the “Wild Wild Best”, will bring together the best speakers in the industry to discuss innovation in packaging. Hilton’s presentation, “Is Your Packaging Doing Its Job?” will walk participants through ways to evaluate and improve a brand’s presence through packaging considerations.

For more information on the MasterMinds V event, please visit: https://www.eventbrite.com/e/save-the-date-masterminds-v-tickets-41213120553

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BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, has been retained by Lehi Roller Mills for brand identity development, and implementation of a comprehensive marketing program to generate awareness. At the heart of the initiative is the desire to optimize the company’s retail footprint and engage with consumers at greater depth.

Founded in 1906 by a co-op of farmers, Lehi Roller Mills is a manufacturer of high quality baking flours and mixes for pancakes, muffins, breads, cookies, brownies and other baked goods. Armed with a solid reputation and established history, Lehi Roller Mills has focused more of its recent effort on innovation in production capabilities for high quality flours. The company’s growth in the retail sector has provided tremendous support for the brand and its commitment to delivering high quality products.

“We’re excited to represent a Utah-based brand with a successful history in milling and farming,” said Jeff Hilton, co-founder and chief marketing officer at BrandHive. “Lehi Roller Mills is at a pivotal point in development of their brand. We’re looking forward to supporting their growth in the retail sector by leveraging unique engagement programs. The work we’ll be doing is a demonstrated commitment on the part of Lehi Roller Mills to their retail network, as well as their loyal consumers.”

For more information on Lehi Roller Mills please visit www.lehirollermills.com.

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BrandHive, a leading healthy lifestyle branding agency providing high-level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, was recently named one of the top 22 advertising agencies in Salt Lake City by Expertise.com. Sixty-three agencies were reviewed, and the selection criteria was based on reputation, credibility, experience, availability and professionalism.

“We’re thrilled to be recognized as a leader among the advertising agencies here in Salt Lake City,” said Jeff Hilton, co-founder and Chief Marketing Officer of BrandHive. “We’ve been serving local Utah clients, as well as clients worldwide, for more than 20 years, and are honored to be listed alongside some of the most talented agencies in the state.

Expertise.com is a website dedicated researching and identifying the top service professionals in more than 100 business categories in cities across the U.S.

CK Nutraceuticals, a trusted North American supplier of innovative, science-based nutraceutical raw materials, announced today its partnership with BrandHive, a leading healthy lifestyle branding agency providing high-level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies. BrandHive has been retained to help further CK Nutraceutical’s efforts to build its North American presence.

“Our collaboration with BrandHive will help to support our continued effort to grow the Canadian market and also to accelerate our expansion plans in the United States,” said CK Nutraceuticals president, Michael Chernyak. “We’re thrilled to partner with the team at BrandHive to leverage its expertise and long-standing relationships in the natural products industry.”

CK Nutraceuticals’ portfolio of proprietary branded ingredients covers a range of applications for nutrition and health support to help create safe, effective and on-trend dietary supplements and natural health products. Key Canadian ingredients include NEM®, BLIS K-12® and Zembrin™, while key U.S. offerings include EstroG-100®, KitoMax™ and Deep Ocean Minerals™. Visit www.ckingredients.com for more information.

“CK Nutraceuticals has a unique portfolio of ingredients that are rooted in science,” said Jeff Hilton, co-founder and chief marketing officer of BrandHive. “It’s a pleasure to work with such a progressive and well-respected player in the industry.”

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BrandHive, a leading healthy lifestyle branding agency providing high-level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, was invited to judge the Natural Products Business School Pitch-Slam, produced by New Hope Network, at Natural Products Expo East in Baltimore, Maryland on September 13 and 14, 2017.

The Pitch-Slam event showcases the best budding talent in natural and organic consumer product goods. Participants pitch their company to experts and investors for a chance at a prize package, including a free booth at next year’s Expo East. Hilton will join fellow judges Bob Burke (Natural Products Consulting), Andy Whitman (2x Consumer Products Growth Partners), Koel Thomae (Noosa yoghurt co-founder), and Tera Johnson (Food Finance Institute) for the semi-finals held September 13th from 5:00 to 6:30 p.m. and the finals held September 14th from 4:30 to 6:30 p.m.

Ten companies have made it to the semi-finals where they will give a 3-minute pitch demonstrating their product innovation, followed by a Q&A and critiques by Hilton and the other judges. Four finalists, including a crowd favorite, will be selected to continue to the finals, where one will be chosen to win the competition.

Hilton will also speak at the NCN Investor Forum on September 13th from 11:15 a.m. to 12:00 p.m. He will be addressing “Building a Platform for the Next Generation of $100 Million Brands: Key Differentiators in Science, Product Development, Marketing Strategy and Tactics to Millennials and Boomers.”

For more information on BrandHive, please visit brandhive.com.

BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, announced that its co-founder and partner, Jeff Hilton, will join Peter Wennstrom, founder of The Healthy Marketing Team, Global Brand Strategy Consultants to the Nutrition Industry, for the “Masters of Marketing” masterclass at the upcoming Vitafoods Asia exhibition on September 5th and 6th, 2017 at the Sands Expo & Convention Centre, Singapore.

VitaFoods Asia is bringing together two of the world’s leading experts in food, supplement and health ingredient marketing on the same stage. Together, Hilton and Wennstrom will share their combined insights on how to successfully bring a product to market, and will be joined by HMT’s nutrition innovation and APAC expert, Dr. Lesley Stevenson.

During the session, “Planning a Successful Path to Market,” Hilton and Wennstrom will address five key milestones:

1. Identify consumer insights
2. Decide which category (ies) to enter
3. Determine how to position the brand
4. Develop and test the concept
5. Build a plan to communicate brand messaging

Delegates will leave the session having a cohesive understanding of how to plan a successful path to market and practical approaches they can implement immediately for both B2B and B2C markets. The presentation will take place on Tuesday, September 5th, at 10:30 a.m. until 12:45 a.m.

“I’m excited to partner again with HMT this year and meld our considerable expertise into a cohesive and engaging workshop,” said Hilton. “Whether the focus is B2B or B2C, our masterclass will help any company implement important steps to bridge the gap between concept, product development and sales results.”

Vitafoods Asia is the only event in the region dedicated exclusively to ingredients and raw materials for nutraceuticals, functional food and drinks, and dietary supplements. It attracts over 170 international exhibiting companies and 3,000+ visitors from across Asia Pacific. For more information, please click here.

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BrandHive, a leading healthy-lifestyle marketing, branding and public relations agency dedicated to “creating a healthy buzz”, today announced new hire Zach Trujillo as Social Media Manager.

Zach comes to BrandHive with several years of experience in a variety of social media fields including travel, health and wellness, and natural products.

“As our agency aggressively grows its social and digital media services, we are thrilled to welcome Zach to the BrandHive team,” said Jeff Hilton, Co-founder and Chief Marketing Officer at BrandHive. “He brings focused, cutting-edge knowledge and advanced social media marketing expertise to help our clients elevate their voice and engagement on social platforms.”

Zach has consistently grown social media audiences and brand sales through continued research into the ever-changing social landscape, and by implementing proven communications and marketing principles— all of which will assist BrandHive clients achieve results.

Zach is a graduate of Utah Valley University, and Birmingham City University and has a bachelor’s degree in Communication, and a master’s degree in Social Media.