America’s Naturals, an innovator in natural energy supplements, today announced that it will host a session at Vitafoods Asia focused on clean label energy alternatives for the active nutrition marketplace. The presentation will be led by America’s Naturals Chief Operating Officer, Kathleen Brock, and Jeff Hilton, Co-Founder and Chief Marketing Officer of BrandHive. “We’re so …More
BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, was invited by Vitafoods to present and chair educational events at the upcoming Vitafoods Asia trade show on September 1-2, 2016 at Asia …More
Jeff Hilton, BrandHive’s co-founder and chief marketing officer, will present on the Center Stage at this year’s SupplySide West conference in Las Vegas, Nevada on October 4-8, 2016. The world’s leading ingredient and solutions tradeshow brings together global participants in the health and nutrition marketplace for an in-depth exploration of the industry’s latest trends and …More
“Millennials are now the single largest global demographic segment, and these 18-33 year olds are indeed out to change the world. Make no mistake about that.” -Jeff Hilton As a follow-up to last week’s Food Matters Live program in London ExCel, Jeff’s insight into the world’s single largest demographic segment was featured in the latest …More
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You know your stuff! Let the world know. Identify your thought leaders and industry spokespeople. Leverage their knowledge and expertise. Whether they are experts in technology, regulatory, research, specific ingredients or products. Develop contributed content Secure speaking opportunities Publish bylined articles Leverage research Coordinate participation in industry events
Addressing the Performance Driven market segment. There is no longer a “typical” sports nutrition consumer, and category segmentation is key. To find leverage in this market, it is critical for product manufacturers to pay attention to a number of unique and emerging consumer segments in the space. In my upcoming posts I will address these …More
Today’s media professionals are pulled in so many different directions! Connect with key reporters and editors, cut out distractions and irrelevant information and convey targeted, pertinent news and compelling updates. Build strong media relationships Perform ongoing, relevant media outreach Proactively develop bylined articles Demonstrate expertise and industry knowledge
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