While bodybuilders and extreme athletes are often the target audience focal point for sports nutrition products, these individuals actually account for only about five percent of total sports nutrition category sales. While trends in consumer education and access to information continues to fuel mainstream sports nutrition growth broadly, each of these user segments has its …More
Cultivate strong relationships with key media contacts and industry influencers. Inform key industry players about company news, brand developments, awards, research and other successes. Remain relevant and visible Keep your press release pipeline full Maintain a good mix of corporate, product and partner news Educate the media, industry influencers, customers and prospects
Are you marketing to them the same way? IFT invites Jeff Hilton and Luann Williams to discuss the hottest trends in the market, including how convergence trends impact your marketing strategy Date: Tuesday, April 7, 2015 Time: 1:00 p.m. CST Location: Online at GoToWebinar.com Speakers: Jeff Hilton, BrandHive Co-founder …More
Analyze results Your social program can deliver tremendous insight into your core target, their likes, preferences, trending topics and more. But to glean those insights, you need good reporting. BrandHive can set up a reporting schedule on either a calendar or campaign basis. And, because each channel provides different forms of data, BrandHive reports and …More
SALT LAKE CITY, UT, February 9, 2015 – Jeff Hilton, BrandHive co-founder and chief marketing officer, will participate as a guest expert for Beverage Industry’s free webinar: “A Healthy Future: Analyzing the latest health and wellness trends in the beverage market.” The online event will take place on Wednesday, February 18, 2015 at 2:00 p.m. …More
When asked by Todd Runestad of Functional Ingredients about the future of wellness at 2014 Expo West in Anaheim, CA, Hilton discusses the impact of convergence. Find out more:
Looking for insight on how to create customized solutions to drive convergence between consumers, channels, categories and technology? Check out BrandHive’s Jeff Hilton’s interview with NutraIngredients-USA at SupplySide West. Click on the link: The big opportunity over the next decade? Offering a multi-pronged approach to take consumers to a greater level of optimal health.
No matter how persuasive, compelling or brilliant a marketing campaign may be, it’s difficult to build a relationship with a prospect if you can’t capture their attention. Many of the traditional outreach methods utilize outdated materials or approaches, which get lost in a big flurry of messages. BrandHive recently helped AppleActiv stand out from the …More
It was nice to host everyone in the beautiful alpine setting of Wasatch State Park last week for the Council for Responsible Nutrition’s (CRN) annual conference. It’s not often that we get to share the beauty of what Utah has to offer with our colleagues. Add to this, the excitement of celebrating CRN’s 40th anniversary …More
Functional teas provide a good example of how generational differences can impact category growth and brand perceptions. At the recent IFT Annual Meeting and Expo, BrandHive’s Chief Marketing Officer, Jeff Hilton, explained the differences between Baby Boomers and Millennials in making choice regarding their disposable income. “Functional tea is really an appealing category for boomers,” …More
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