BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, was invited by Vitafoods to present and chair educational events at the upcoming Vitafoods Asia trade show on September 1-2, 2016 at Asia World-Expo, Hong Kong.

Vitafoods Asia trade show presents a unique agenda, which has been specifically tailored to meet the particular needs of the functional nutrition, nutraceutical and health supplement industry. The program focuses on applied science for the purpose of successful product development and business growth strategies and is officially supported by and co-developed with Food Industry Asia (FIA), International Society of Nutraceuticals and Functional Foods (ISNFF) and Frost & Sullivan. Hilton will be presenting sessions during the “Bringing your Product to the Asian Market” stream and chairing the second day of the conference.

Hilton’s first session, “Trends Shaping the US marketplace for Healthy Products and Ingredients”, will be an informative session on core trends in the US marketplace, including co-branding, personalized healthcare, millennials, convergence, consumer shopping patterns and popular ingredients and health indications. The presentation will take place on Thursday, September 2, 2016 at 14:00-14:30.

Hilton’s second session, “Effectively Marketing Your Science to the Consumer”, will address key marketing strategies to make science more consumer-friendly, as well as techniques to improve retention and relevance providing attendees with practical, usable approaches that can be easily implemented. The presentation will take place on Thursday, September 1 at 16:30-17:00.

Vitafoods Asia is the only event in the region dedicated exclusively to ingredients and raw materials for nutraceuticals, functional food and drinks, and dietary supplements. It attracts over 170 international exhibiting companies and 3,000+ visitors from across Asia Pacific. For more information, please visit