While bodybuilders and extreme athletes are often the target audience focal point for sports nutrition products, these individuals actually account for only about five percent of total sports nutrition category sales. While trends in consumer education and access to information continues to fuel mainstream sports nutrition growth broadly, each of these user segments has its …More
Cultivate strong relationships with key media contacts and industry influencers. Inform key industry players about company news, brand developments, awards, research and other successes. Remain relevant and visible Keep your press release pipeline full Maintain a good mix of corporate, product and partner news Educate the media, industry influencers, customers and prospects
Are you marketing to them the same way? IFT invites Jeff Hilton and Luann Williams to discuss the hottest trends in the market, including how convergence trends impact your marketing strategy Date: Tuesday, April 7, 2015 Time: 1:00 p.m. CST Location: Online at GoToWebinar.com Speakers: Jeff Hilton, BrandHive Co-founder …More
Analyze results Your social program can deliver tremendous insight into your core target, their likes, preferences, trending topics and more. But to glean those insights, you need good reporting. BrandHive can set up a reporting schedule on either a calendar or campaign basis. And, because each channel provides different forms of data, BrandHive reports and …More
For some thirteen millenniums, humans have domesticated me. I sting only in self-defense. I’m the only creature besides you who manufactures food for humans. I pollinate a hefty volume of the plants you consume. I have pollinate every third bite of food you eat – well, according to the Natural Resources Defense Council. I’m a …More
When asked by Todd Runestad of Functional Ingredients about the future of wellness at 2014 Expo West in Anaheim, CA, Hilton discusses the impact of convergence. Find out more:
How do you stand out among a crowd of 500 million daily tweets and 50 billion monthly shares of Facebook updates? It’s really tough. And, if the information you’re sharing isn’t easily digestible, you can get lost in the mix. The flow of data is constant in the new social world. For this reason, visual …More
No matter how persuasive, compelling or brilliant a marketing campaign may be, it’s difficult to build a relationship with a prospect if you can’t capture their attention. Many of the traditional outreach methods utilize outdated materials or approaches, which get lost in a big flurry of messages. BrandHive recently helped AppleActiv stand out from the …More
Jeff Hilton, BrandHive co-founder and chief marketing officer, has been selected to lead the “Global Trends in Functional Food and Beverage Marketing” session at Vitafoods Europe 2014 on May 7, at 13:05. Selected by the Vitafoods Executive Advisory Board, Hilton will join the lineup of international expert speakers contributing to the educational conference at …More
SALT LAKE CITY, UTAH: December 16, 2013: Chennai, India-based AVT Natural Products recently completed the successful launch of OptimHealth, a full line of condition-specific supplements in India. Working with BrandHive on branding for the project, AVT reported positive results so far and a successful introduction of the new line. The initial launch included Bangalore, Mumbai, …More
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