Many natural brands are excited to participate in observations intended to raise the profile of important health issues, like Breast Cancer Awareness Month. While these special occasions seem like great PR opportunities, marketers are often disappointed by a less-than-enthusiastic response from media. But, with careful planning and the right touch, you can increase coverage. Public …More
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Functional teas provide a good example of how generational differences can impact category growth and brand perceptions. At the recent IFT Annual Meeting and Expo, BrandHive’s Chief Marketing Officer, Jeff Hilton, explained the differences between Baby Boomers and Millennials in making choice regarding their disposable income. “Functional tea is really an appealing category for boomers,” …More
Consumer ad developed by BrandHive for Albion Minerals 1. The primary role of a consumer campaign is to increase awareness When a B2B company markets to consumers, the role of a campaign is to increase awareness, not to close the deal. Campaigns can increase consumer awareness of a finished or ingredient brand by using visuals …More
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