Today’s shortened news cycle and always-on social media demands that brands integrate PR, social media and SEO efforts. Respond to this trend with real-time PR that tracks daily success and adjusts accordingly. Coordinate PR, marketing and social media activity Leverage media and editorial opportunities Integrate content strategies Be part of the conversation #BrandHive
Share your great coverage, awards, speaking and other media success and results with executives, shareholders and key players. Align PR success with key business goals Share top media coverage Present PR success at sales, board and shareholder meetings Demonstrate PR progress with succinct activity reports and recaps
It feels great to win awards. Industry recognition helps to validate your brand, experts, science and works to reinforce your leadership position. Leverage industry award opportunities Highlight corporate achievement Showcase individual accolades
There is no longer a “typical” sports nutrition consumer. Category segmentation is key. The Gracefully Maturing segment is motivated to maintain endurance longer, and want to have the energy to continue with daily activities as they age. Feeling good and staying active is more important to this group than improving appearance or achieving weight loss. …More
You know your stuff! Let the world know. Identify your thought leaders and industry spokespeople. Leverage their knowledge and expertise. Whether they are experts in technology, regulatory, research, specific ingredients or products. Develop contributed content Secure speaking opportunities Publish bylined articles Leverage research Coordinate participation in industry events
Addressing the Performance Driven market segment. There is no longer a “typical” sports nutrition consumer, and category segmentation is key. To find leverage in this market, it is critical for product manufacturers to pay attention to a number of unique and emerging consumer segments in the space. In my upcoming posts I will address these …More
Today’s media professionals are pulled in so many different directions! Connect with key reporters and editors, cut out distractions and irrelevant information and convey targeted, pertinent news and compelling updates. Build strong media relationships Perform ongoing, relevant media outreach Proactively develop bylined articles Demonstrate expertise and industry knowledge
While bodybuilders and extreme athletes are often the target audience focal point for sports nutrition products, these individuals actually account for only about five percent of total sports nutrition category sales. While trends in consumer education and access to information continues to fuel mainstream sports nutrition growth broadly, each of these user segments has its …More
Cultivate strong relationships with key media contacts and industry influencers. Inform key industry players about company news, brand developments, awards, research and other successes. Remain relevant and visible Keep your press release pipeline full Maintain a good mix of corporate, product and partner news Educate the media, industry influencers, customers and prospects
Are you marketing to them the same way? IFT invites Jeff Hilton and Luann Williams to discuss the hottest trends in the market, including how convergence trends impact your marketing strategy Date: Tuesday, April 7, 2015 Time: 1:00 p.m. CST Location: Online at GoToWebinar.com Speakers: Jeff Hilton, BrandHive Co-founder …More
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