Posts Categorized: Brand Strategy

The Importance of a Brand’s Logo More than any single piece of marketing communication you send out into the marketplace, the one most frequently seen is your brand’s logo.  Have you ever given serious thought to what the logo’s design says about your company, your philosophy, your people, and your attitude?   Maybe the time has …More

Cognitive and Immune Health Product Prevalence As I opened my email this morning, I was bombarded with articles about two things:  cognitive health and immune health.   So many messages about products and branded ingredients, both paid native articles, as well as earned media, had filled my inbox with early morning deliveries.  I counted more …More

Most consumers are searching online for what they need. In fact, over 80% of shoppers research a product online before they even consider purchasing anything from a brand. Whatever the size of your organization, having an impactful website is an essential business tool to grow your brand. Not only does your website make your brand’s …More

Ever witness the shopper with eyes glaring at the label on the can of snap peas in the aisle next to you? Chances are, they’re analyzing the nutritional label in an effort to decipher its underlying code. Are the peas organic? NON-GMO Project Verified? cGMP? NSF certified? For consumers, shopping has become an alphabet soup …More

Jeff Hilton will be presenting at Vitafoods Europe in May as part of an educational summit, “Closer to your digital consumers: insights and marketing strategies”. The summit will address the valuable role of a digital marketing strategy in reaching today’s consumers. Jeff’s session will focus on specific strategies brands can leverage to navigate the new …More

BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, was retained by Spinato’s, a Phoenix-based specialty frozen pizza brand, to create a new website and execute their public relations and social/influencer outreach programs. In 1971, Chicago residents and entrepreneurs Ken and Elaine Spinato …More

BrandHive, a leading healthy lifestyle branding agency providing high-level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, was recently named one of the top 22 advertising agencies in Salt Lake City by Expertise.com. Sixty-three agencies were reviewed, and the selection criteria was based on reputation, credibility, experience, availability and professionalism. …More

CK Nutraceuticals, a trusted North American supplier of innovative, science-based nutraceutical raw materials, announced today its partnership with BrandHive, a leading healthy lifestyle branding agency providing high-level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies. BrandHive has been retained to help further CK Nutraceutical’s efforts to build its North American …More

Jeff Hilton, co-founder and chief marketing officer at BrandHive, in partnership with Nutrition Capital Network, dissected what the current clean label trend means for manufacturers, suppliers and marketers in the educational and thought-provoking webinar, “Translating Clean Label Attributes and Authenticity into Meaningful Consumer Benefits”. The webinar features Hilton’s expertise and insight into the “Clean Label …More

BrandHive, a leading healthy lifestyle branding agency for consumer packaged goods and value-based ingredient companies, has been named as the agency of record for Quantum Health Products, Inc., developer of natural, science-based products that improve quality of life, and address common daily health needs of consumers. BrandHive is working with Quantum Health on a comprehensive …More