Most consumers are searching online for what they need. In fact, over 80% of shoppers research a product online before they even consider purchasing anything from a brand. Whatever the size of your organization, having an impactful website is an essential business tool to grow your brand. Not only does your website make your brand’s first impression, but it can also help build credibility, capture leads, attract new business, and drive your brand forward. Our marketing experts are sharing the benefits of having a website and how it can take your brand to new heights. 

Why Your Website Is Important 

An appealing and informative website is the center and backbone of your brand’s online presence. With such an extensive reach, you can use your website to advertise your brand through social media channels and pay-per-click advertising campaigns. While many small businesses do not have a large budget to spend on their website, focusing on a few key points when building and developing your website can set you apart from your competitors. 

Answer Important Questions

One of the many benefits of having a website is it’s a great place to answer important questions. 

Your website should be a hub of resources and information for your consumers. Most of the time, your audience would rather look online than call a business. Without a website, you could be missing out on potential customers. 

Build Credibility 

The importance of a good website for your business can help your brand build credibility. In today’s market, brands without a website are less credible. Having a mobile-friendly, attractive website can allow consumers to see what your brand is about. Not only can you showcase your products and services, but your website is also a great place to share your core values and brand mission. By helping your audience get to know your brand, you’re establishing trust. Once your brand is seen as trustworthy, you can begin to build long-lasting relationships with your customers. You can also use your website to share relevant, educational content, helping to establish your brand as an authoritative, reputable business in your industry. 

Capture Leads

Your website can show potential customers what sets you apart from the competition. Making your products or services available for consumers to browse or buy online is an easy way to convert leads into customers (and sales). Your website can help you reach more consumers, creating more opportunities to make a sale. When properly optimized, you can also improve your rankings in a search engine and bring in more qualified leads. 

Increase Exposure 

Chances are, most of your customers are online and if you’re not, you’re missing out! For continued growth and increased exposure, your brand must invest in a functional website that is SEO friendly. When your website is optimized, Google and other search engines can crawl each page on your website efficiently, interpret the content, and index it in their databases. This helps your brand appear to users who search for your company and you’ll have a better chance of appearing on the first page of a search result. 
The importance of a good website for your business will not only lead to more sales, but your brand will also see more growth. At BrandHive, when you partner with us, we want to see your brand flourish. We’re a website design agency that is passionate about developing websites for the natural marketplace. We promise to create a unified and unforgettable experience that helps bring your brand to life. Connect with our team today and learn how a well-designed website can help your brand.