Jeff Hilton, co-founder and chief marketing officer at BrandHive, in partnership with Nutrition Capital Network, dissected what the current clean label trend means for manufacturers, suppliers and marketers in the educational and thought-provoking webinar, “Translating Clean Label Attributes and Authenticity into Meaningful Consumer Benefits”. The webinar features Hilton’s expertise and insight into the “Clean Label and Transparency” movement, in which consumers are demanding insight into how ingredients are sourced, and about the ethical practices of manufacturers and suppliers. Hilton provides tips for companies looking to grow and keep up with the demand for cleaner formulations and manufacturing, as well as how to best market those benefits to consumers in a meaningful way.

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