Posts Categorized: Natural Products

  When BrandHive client OmniActive Health Technologies set out to launch its education initiative – Lutein for Every Age – they wanted to do something flashy that would immediately capture the attention of Engredea/Expo West tradeshow attendees. We had just the idea! While attendees were waiting patiently for the show floor to open at the …More

Being part of the functional food and beverage movement is sort of like journeying with Indiana Jones to find the Arc of the Covenant. You never know what is around the next corner, and you are trying desperately to reach the destination before your competition. A simple walk down the drink aisle of Whole Foods …More

Let’s take a trip down memory lane, all the way back to 1990. Step into the office of Marcus Welby, MD, the quintessential American health care practitioner. Note that Dr. Welby is an MD, expert in disease management. Confident in his knowledge of surgery and pharmaceuticals, he disparages the use of most vitamins and supplements. …More

The big news at ExpoWest wasn’t just that Integrated Marketing Group (IMG) unveiled their new name BrandHive, but also that BrandHive clients took home two show awards. Gencor won “Most Innovative New Ingredient” for their product Libifem (a proprietary fenugreek extract clinically proven to promote a woman’s healthy libido, sexual vitality and desire). OmniActive won …More