BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, was selected by the Vitafoods Executive Advisory Board to lead various marketing sessions at the global nutraceutical event, Vitafoods Europe, on May 5-7, 2015 at Palexpo, Geneva, Switzerland.
Hilton’s first session, “Successful marketing to Baby Boomers vs. Millennials: A tale of two distinct consumers,” will address how Baby Boomers have long been the dominant demographic target for healthy brand marketers for many years, but now Millennials are emerging as the next major consumer for healthy and natural foods, beverages and supplements. The presentation will take place on Tuesday, May 5th, at 11:00 a.m. as part of the “Consumer Engagement” content track, which Hilton will lead.
Hilton’s second session, “Effectively marketing your science to consumers,” will address marketing techniques that help manufacturers and suppliers create and communicate science-based brand messaging that is compelling, memorable and easily digested by current and potential consumers. The seminar will take place on Wednesday, May 6th, at 3:05 p.m. as part of the “Marketing Technologies & Strategies” track.
Hilton’s third session, “Making a lasting and reputable impression: Brand development,” will take place at the Vitafoods Live! Theatre where he will lead a discussion on the underlying drivers behind a successful brand and the key factors behind consumer engagement and loyalty. The panel discussion will take place on Thursday, May 7th, at 11:30 a.m.
“Today’s marketer must be familiar with and competent in a wide range of communications strategies and platforms in order to effectively reach and communicate with target customers and build an effective and successful brand,” Hilton said. “Vitafoods Europe is an excellent platform where global industry experts come together to discuss the ever changing direction of the market and share industry knowledge of topics, uncover key trends, catch up to speed on regulatory updates making it a must attend event for key industry players.”
Vitafoods Europe is the leading exhibition for the nutraceutical, functional food and drink dietary supplements industries and is expected to attract more than 14,000 visitors including products developers, R&D specialists, marketers, manufacturers, distributors, retailers and wholesalers will attend to source the latest raw materials and ingredients from 750 global exhibitors.
About Jeff Hilton
Hilton has been recognized by Advertising Age as one of the nation’s Top 100 Marketers. He brings 35 years of advanced business and marketing insights to his clients, including over 20 years working with leading brands in the dietary supplement, functional food & beverage, and health & beauty categories. He is an industry expert and sought-after speaker, with recent presentations including Natural Products Expos East and West, Food Matters Live, Nutracon, NBJ Summit, Fancy Food Show, IFT and Vitafoods. He was also awarded the Personal Service Award from Nutrition Business Journal in recognition of his ongoing efforts to raise the bar for industry editorial contributions, pro bono work, webinars, and speaking engagements.
About BrandHive
BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at www.brandhive.com.
About Vitafoods Europe
Vitafoods Europe is the most focused event in the world devoted to ingredients and raw materials for the nutraceutical, dietary supplement and functional food and drink industries. Since its launch, year-on-year growth and a sharp business focus have consistently produced results for exhibitors and visitors from across the industry. For more information, visit www.vitafoods.eu.com.
