Want your new sku to be the next Monster or Red Bull?

Listen to Jeff Hilton’s key marketing insights for beverage innovators in the webinar: “The Path to New Product Success: Navigating the latest trends for new beverage development”

BrandHive’s Jeff Hilton joins Larry Levin and Kevin Waters to steer beverage brand listeners (including Pepsi, Kraft, General Mills, Sambazon) through the evolving maze of consumer innovation preferences. Find out why “inherently functional” products like coconut water and “anything but pills” delivery formats like shots are winning over todays’ consumers. Jeff also provides a synopsis of learnings for capturing the loyalty and dollars of Millennials, including their big-brand-averse, interactive-brand-friendly attitudes.

View the webinar on beverageindustry.com.