It was nice to host everyone in the beautiful alpine setting of Wasatch State Park last week for the Council for Responsible Nutrition’s (CRN) annual conference. It’s not often that we get to share the beauty of what Utah has to offer with our colleagues. Add to this, the excitement of celebrating CRN’s 40th anniversary and you have the makings of a remarkable week.
Perhaps one of the most notable moments of the conference was the introduction of an economic report issued by Frost & Sullivan, which was made possible because of a grant from the CRN foundation. The report, “Smart Prevention – Health Care Cost Savings Resulting from the Targeted Use of Dietary Supplements,” examined how the use of specific dietary supplements in high-risk populations provided both health benefits and savings in health care costs.
Stephen Daniells, senior editor at NutraIngredients, summarizes the report here: “Game changing economic report”
The report emphasizes that supplementation at specific preventive levels in high-risk populations has the potential to reduce medical events and spending. This could potentially represent hundreds of millions of dollars in savings in health care costs! This has very important implications for the industry and US population at large.
Chris Shanahan, global program manager at Frost & Sullivan, described the findings of the report as a “game changer” emphasizing the importance of preventive health care practices that include dietary supplements.
Game changer, indeed. Prevention has taken on an even greater importance. Healthcare practitioners, consumers and all industry professionals will be involved in shifting the paradigm to “smart prevention”.