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Jeff Hilton from BrandHive addressed healthcare practitioners, formulators and manufacturers Saturday, March 9th 2013 at ExpoWest. Using a series of case studies, Hilton explained how marketing within the health care practitioner channel is changing and what brands need to do to appeal to this growing market. With an average 8% per year growth, and 94% of HCPs discussing supplement use with patients, this evolving channel presents unique opportunities to supplement brands. For a complimentary copy of the slide deck, including observations and recommendations, email