The health and fitness industry is fiercely competitive but filled with a ton of opportunity for growth and success. Your fitness club must stand out in such a crowded market, and you might be struggling to do so. In the digital age that we currently live in, there are countless ways to market your fitness facility online. Your gym, health club, or yoga studio can use smart gym marketing ideas to raise awareness for your facility and help bring in new members.
As people continue to become more health-conscious, establishing a powerful marketing plan that sets you apart from the competition can really help take your facility to the next level. Whether you’re a small, local yoga studio, mid-sized health food company, or a large chain of gyms, your marketing strategy is one of the most important aspects of running your business.
For National Yoga Month, we want to help inspire a healthy lifestyle for you and your business and that’s why we’re sharing 5 effective health, fitness, and yoga marketing tips to help you grow your profits, promote your club, and drive new customer acquisition.
Develop a Website
Roughly 93% of online experiences begin with a search engine and over 80% of users perform some type of online research before committing to a local business. This is a huge audience that you could be reaching with a user-friendly website. Your website is often a potential client’s first impression of your business, so make sure it’s a great one. To attract new clients, your website must be:
- Easy to navigate
- Informative with hours, club location, costs, and facilities listed
- Modern and professional
- Responsive and present in search engines
Your website is also where conversion takes place, so make sure your content is simple and convincing. Incorporating an enticing call to action like a free seminar, class, or training when they sign-up can help seal the deal and show prospects why your facility is the one to choose.
Pump Up Your SEO
To drive more traffic to your website, you’ll need to be ranking on fitness and gym related local searches. One way to dominate search engine results is to ensure your website is optimized. Having a smart SEO plan is one of the most cost-effective forms of marketing. To successfully optimize your website and crush the search results, you’ll need to:
- Research and utilize relevant keywords and links throughout your website content
- Set up and rank for Google My Business
- Create citations on local listing sites like Yelp, Facebook, and Tripadvisor
- Employ pay-per-click advertising campaigns
Build Strong Rep(utation)s
Recent research shows that over 90% of users regularly read online reviews, and as many as 82% trust these reviews as much as a personal recommendation. It’s hard to ignore online reputation today and reviews from existing members may be the most persuasive content about your business. Encourage clients to leave positive reviews on Google and Facebook if they’ve had a great experience with your gym. Your goal as a health facility isn’t to be the best, but to be reflected online as the best based on customer reviews.
Step Up with Social Media Marketing
Fitness social media marketing is an easy, appealing, and inexpensive way to promote your business. Your facility’s social profiles are another place that prospective clients will use to feel you out. Try posting clear and compelling images or videos of things happening in your gym. Showcase workouts, classes, or seminars going on in your studio for the week. Share client success stories, health tips, and what life is like in your space. Your social channels should show what is unique about your gym and why potential members would want to join. Remember to engage with your community to leave a lasting impression.
High Impact Instagram, Facebook, and Remarketing Ads
Whether your yoga marketing strategies just aren’t going with the flow or you’re looking for a fresh, new concept to add to your plan, online advertising could be the answer you’ve been searching for. Utilizing high impact Instagram and Facebook ads should be included in your marketing playbook. When properly executed and analyzed, they present a ton of growth and opportunity for your gym or studio. Remarketing ads are designed to bring back visitors who have already viewed or are interested in your business but didn’t convert the first time. This type of advertising is a great tactic to keep your promotion and brand in front of the user as they browse the internet.
If you’re looking for the best fitness marketing company around, look no further than BrandHive. With over 20 years of experience in the health and wellness industry, we can guarantee we will bring your gym marketing ideas to life with our comprehensive solutions. From helping your yoga club stand out with a fresh new logo to sharing smart fitness social media marketing tips, we are your one-stop-shop for creating a buzz in the natural marketplace. If you’re ready to get started on a project, contact us today.