Filed under Natural Branding.

Jeff Hilton, BrandHive’s co-founder and chief marketing officer, will participate in an educational panel on Brand Stewardship at Natural Products Expo West 2016 in Anaheim, California next week. The panel, Supply Chain Stewards: Finding the Right Partners for Your Brand, will take place on March 11, 2016 at 2:30-4:00 PM PST at the Anaheim Marriott on Convention Way. Kuli Kuli Founder and CEO, Lisa Curtis and Applied Food Sciences, Inc. VP of Product Innovation & Marketing, Jackson Zapp, will join Hilton for the informative and multi-faceted session.

Hilton and co-presenters Curtis and Zapp, plan to discuss why supply chain management and vendor partner selection/vetting is critical for market success, including its impact on development of a compelling and credible brand story for both customer and consumer outreach. Participants will learn how Kuli Kuli and Applied Food Sciences leveraged partnerships with supply chain partners to tell their own unique transparency and sustainability stories.

The Stewardship track’s aim is to educate and inform participants about the best practices of supply chain management. Retailers, distributors, manufacturers and suppliers are invited to join the panel sessions.

For more information, please visit

BrandHive, a full service strategic branding and PR/Social agency dedicated to “creating healthy buzz”, marks 2016 as its 20th anniversary.

Focused on promoting healthy, natural brands, BrandHive has a proven track record of providing innovative solutions and disruptive creativity for its clients in various business sectors including nutritional supplements, food and beverage, personal care, household products and branded ingredient suppliers.

BrandHive began operations in 1996 as the Integrated Marketing Group (IMG) when Jeff Hilton and Matt Aller, the agency’s co-founders, recognized the potential for providing integrated branding and business consulting services for health-focused natural consumer packaged goods and raw ingredient companies. Under their leadership, IMG grew into a leading, one-stop shop for strategic branding, creative, media, public relations, and digital interactive services. After a very successful rebranding in 2013, and following two decades of steady growth, the agency certainly has something to celebrate this year.

“Our success and longevity is a result of both the advanced capabilities of our team plus our concentrated focus on the natural products industry,” said Hilton. “Collectively, we offer Clients over 100 years of combined category experience. Moreover, we continue to expand our global reach, having forged partnerships with clients throughout the United States, as well as in Canada, Israel, Norway, South Africa,United Kingdom, Switzerland and France.”
Hilton is a sought-after speaker for his knowledge and insights into timely marketing topics and trends. He brings unique expertise in the areas of branding, strategic planning, target audience differentiation, trend spotting, and active nutrition. This year, Hilton will lead multiple sessions at VitaFoods Europe, the World Tea Expo as well as the US-based Natural Products Expo West. Hilton’s dedication and contributions to the industry have resulted in notable accolades including recognition by Advertising Age as one of America’s Top 100 Marketers and recipient of Nutrition Business Journal’s Personal Service Award.

Aller remains at the creative helm as BrandHive’s creative director, defining creative strategy while also managing implementation at a detailed level. This sort of personal involvement, in addition to a concentrated effort on team development, has significantly contributed to the firm’s creative expertise and explosive growth.

To kick off its anniversary celebration, BrandHive will host a series of white papers, dubbed the 20th Anniversary Healthy & Natural Marketing Series, expected to roll out this Spring. BrandHive also plans to share its 20th anniversary celebrations with a little bee-themed party fun in early 2016.

“Millennials are now the single largest global demographic segment, and these 18-33 year olds are indeed out to change the world. Make no mistake about that.”

-Jeff Hilton

As a follow-up to last week’s Food Matters Live program in London ExCel, Jeff’s insight into the world’s single largest demographic segment was featured in the latest Table Talk edition.

See more of “Millennials, millennials everywhere

Filed under Natural Branding.

Jeff Hilton, BrandHive’s co-founder and chief marketing officer, has been invited to chair and present at the 2015 Food Matters Live in London on November 17-19. The global event brings together food and beverage executives, retailers, food service providers and other industry representatives to collectively address the critical relationship between food, health and nutrition.

Hilton’s first presentation, “How to reach and communicate with millennial consumers about health and wellness,” will focus on how to address the specific needs of the 80 million plus millennials in the marketplace. In this session, Hilton will focus on how to reach millennials by establishing an integrated social media strategy across a range of channels and how to create a compelling and transparent brand story to uniquely appeal to and attract millennials. The presentation will take place on Tuesday, November 17th at 11:30 am as part of the “Marketing healthier options in practice” track.

Hilton’s second seminar, “Marketing to the active nutrition consumer: strategies and tactics,” will focus on understanding segments within the sports nutrition marketplace, how to leverage market trends, and the implications for brand communication. This session will take place on Wednesday, November 18th at 11:10 am as part of the “Mainstreaming sports nutrition for the active, health conscious consumer” track. Hilton will chair this track as well.

“Last year’s Food Matters Live event provided a tremendous opportunity to make connections across a range of relevant categories,” said Hilton. “The quality and interest in educational opportunities was phenomenal. We’re really looking forward to participating in the event again.”

Food Matters Live is expected to attract more than 10,000 visitors and over 400 exhibitors from the food, heath and nutrition sectors. For more information, please visit:

Jeff Hilton, BrandHive’s co-founder and Chief Marketing Officer, will co-present with Imbibe’s Executive Vice President, Andy Dratt, at this year’s Best of Food and Beverage Packaging. The event will take place on October 28-29, 2015 in Oak Brook, Illinois and will bring together brand owners and supply partners to explore insights into branding, new technology, and trends related to packaging. For more information on the conference, please click here.

Hilton and Dratt’s session, “Quenching the Marketplace Thirst for Packaging Innovation,” will kick off the agenda on Thursday, October 29th at 8:45 AM. The speakers will share often overlooked insights on the evolving marketplace role of packaging design plus the impact of packaging decisions on product development, formulation and flavor profiles to meet the needs of demanding consumers. Hilton and Dratt will discuss market examples of how packaging can make or break a new brand on both the physical or virtual shelf. They will also emphasize how savvy marketers are leveraging innovative packaging to help convert shoppers into loyal customers.

The Best of Food and Beverage Packaging combines the most relevant technologies and trends in the industry with the vision needed to sell consumers in a shifting market landscape. Conference sessions will offer opportunities for critical discussions and provide insight on how brand owners and their suppliers have profited in the retail market. Learn what it takes to develop successful packaging that fits the needs of today’s consumers and offers innovation that is embraced on the store shelves. For more information, visit Best of Food and Beverage Packaging.

Jeff Hilton, BrandHive’s co-founder and chief marketing officer, will present at this year’s Petfood and Animal Nutrition 2.0 which will take place on October 20-21, 2015 in Chicago, Illinois. The unique event will bring together innovators, educators and marketers from around the world to share insights on pet health and well-being. Hilton’s session, Breaking the Mold: Keys to Effective Package Design, will take place during a breakfast meet-up on Tuesday, October 20th at 9-10 AM CST. For more information on registration, please click here.

In his session, Hilton will address the evolving role of packaging in increasing awareness and stimulating brand trial and preference among pet owners in an increasingly crowded marketplace. Hilton will also discuss how savvy marketers are leveraging innovative pet food packaging to engage with decision makers and convert shoppers into loyal customers. Hilton will offer real-world case studies on how packaging can make an impact on sales to category consumers on both the physical and virtual shelves.

Session participants will learn to:

• Guide a consumer through an engaging journey with effective packaging approaches
• Present a clear and fluent hierarchy of information for harried shoppers
• Balance creativity and strategy
• Create both rational and emotional impact with pet owners
• Appeal to multiple demographic segments

Petfood and Animal Nutrition 2.0 was developed to address the current “pet revolution” and next generation of science behind the formulation, packaging and distribution of pet food, supplements and treats. The conference will address topics such as pet nutrition, contract manufacturing, independent retail, sustainability, marketing and regulatory issues. For more information, please click here.

Jeff Hilton, BrandHive’s co-founder and chief marketing officer, will present at this year’s SupplySide West conference in Las Vegas, Nevada on October 5-9, 2015. The highly anticipated annual event will bring together global participants in the health and nutrition marketplace for an in-depth exploration of the industry’s latest trends and innovations. Hilton will participate in the “Marketing Insights Summit” on Tuesday, October 6th at 1:05 p.m. Separate registration is required for SupplySide Summit events. For more information, please click here.

Hilton has worked to focus attention on the significant and growing purchasing power of up-and- coming Millennials, particularly in the area of health and wellness products and services. He has emphasized the need to distinguish Millennials from their Baby Boomer counterparts in strategy development around formulation and marketing of healthy lifestyle ingredients/products. In his session, “Formulating and Marketing Health and Wellness Products for Millennials,” Hilton will focus on how to meet the unique nutritional needs of this hard-to-reach demographic. He will address consumer attitudes and trends, evaluate key ingredients and nutrients, showcase innovations in formulation and discuss how to capitalize on the condition-specific health needs of the connected and empowered millennial audience. .

Session participants will learn how to:

• Address the specific health needs of the 80 million plus Millennials in the U.S. marketplace.

• Deliver health education by establishing an integrated social media strategy across a range of channels.

• Create a compelling and transparent brand story to uniquely appeal to and attract Millennials.

• Understand ingredient trends and preferences among Millennials, specifically Paleo diet, gluten-free, protein blends and supplement functionality.

SupplySide West services global participants in the animal nutrition, beverage, cosmetics, dietary supplements, sports nutrition, food and pharmaceutical industries. The five-day event features in-depth education tracks, summits, Q&A panels, workshops and VendorBriefs that focus on the latest trends and innovations in the industry. For more information, please click here.

Ultimate Flora Logo with 10 yearRenew Life logo


SALT LAKE CITY, UT – September 16, 2015 – BrandHive, a leading healthy lifestyle branding agency for consumer packaged goods and value-based ingredient companies, has been retained to help promote the 10th anniversary of Renew Life’sUltimate Flora™ Probiotic brand. Renew Life has revealed a new logo, package design and new product formulations, including probiotic fizzy drink mixes and fruit and sour probiotic gummies. The new items will be showcased and celebrated with retailers along with Ultimate Flora’s 10th anniversary at this year’s Natural Products Expo East event in Baltimore, September 17-19, 2015.  Natural Products Expo East is a private trade show open to the trade only, and not open to the public.

Renew Life makes natural digestive wellness supplements including high-fiber formulas, digestive aids and enzymes, internal cleansing programs, and the high-potency probiotic brand, Ultimate Flora. Armed with the goal of empowering individuals to elevate their quality of life through better digestive health, Renew Life has focused on innovation and proven science to support the Ultimate Floraproduct line. Since its inception, Ultimate Flora has established itself as the #1 probiotic brand in health food stores† and is now a top brand in food, drug and mass market retailers nationwide as well.*

BrandHive was retained to help promote the anniversary of Ultimate Flora to targeted consumer and trade media, and stimulate retailer participation at their 10th anniversary celebration event (#UltimateFlora10) this week at the Natural Products Expo East Trade Show in Baltimore. Plans for the event include product and prize giveaways, a grand cocktail party for invited guests, and unique entertainment including work of a local artist transforming a toilet into “art” within the Renew Life booth. For a limited time, followers of Renew Life will also be able to enter a contest to win a one-year supply of Ultimate Flora Probiotics at (#UltimateFloraGiveaway).

“We’re grateful for the opportunity to represent a brand with such a successful history through a celebrated point in its life cycle,” said Heidi Rosenberg, senior public relations counsel at BrandHive. “Ultimate Flora is a brand synonymous with proven and high quality probiotics. We’re looking forward to this collaboration to share their 10th anniversary milestone with the marketplace.”

For more information on Ultimate Flora, please visit

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

†Based on SPINS Natural Channel data, unit sales 52 weeks ending 8-09-2015.


About BrandHive

BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at


About Renew Life

Renew Life™ empowers individuals to elevate their quality of life through better digestive health. For nearly two decades, Renew Life has been a leading provider of natural digestive wellness supplements designed to help people achieve optimal health from the inside out includinghigh-potency probiotics, high-fiber formulas, digestive aids, enzymes, and internal cleansing programs.* The company’s commitment to delivering pure, potent and efficacious products designed for comprehensive natural digestive care has made Renew Life one of the largest digestive wellness supplement providers in North America. For more details on Renew Life’s award-winning products visit


About Ultimate Flora

Renew Life™ delivers high-potency probiotic support. Its Ultimate Flora™ is the #1 probiotic brand in health food stores and is also a top brand in food, drug and mass market retailers nationwide. Winner of numerous awards for quality, effectiveness and consumer satisfaction, the Ultimate Flora line includes over 30 unique multibillion-count probiotic supplements for everyday care, extra care and targeted care.* Each formula combines multiple scientifically studied strains of probiotic cultures including Bifidobacteria and Lactobacilli to help relieve occasional digestive issues gas and bloating, promote regularity, and support digestive and immune health at any age.* For more information about Ultimate Flora Probiotics, click here.