BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, will present at the IFT Annual Meeting & Food Expo (IFT18) Conference, July 15-18, 2018 in Chicago, Illinois. Jeff Hilton, BrandHive’s CMO and Co-Founder, will present “Getting Personal with Consumer 2.0” as part of the IFTNEXT Explore track on July 16, 2018 at 4:45 PM-5:15 PM (Central Time). The session will take place on the IFTNEXT stage.

Hilton will take session participants on an exploration of how personalized nutrition, the biggest trend in food innovation, is changing the landscape of healthy food and beverage formulation and marketing. Hilton will discuss the OmniChannel and other macro-trends driving consumer 2.0 demand for more custom dietary solutions for improved health. Don’t miss his 10 Insights on Personalizing Your Brand.

Participants in this engaging panel discussion will also include Dr. Ashley Vargas, a scientist and clinician focusing on diet, genes and health for the Academy of Nutrition and Dietetics, Dr. David Dunaief, an internist specializing in integrative medicine, and Dr. Emily Contois, a food and culture scholar at Brown University.

The IFTNEXT session is collaboration with the Academy of Nutrition and Dietetics. For more information, please visit: IFTNEXT Virtual Event on Emerging Trends in Health Technologies and the Promises of Personalized Nutrition.

BrandHive’s strategic marketing team is expanding to accommodate the needs of its growing clientele. The global branding firm, which specializes in the healthy lifestyles industry, is pleased to announce that marketing professional, Cuauhtemoc (C-moc) Sandoval has joined its ranks. C-moc comes to BrandHive with over 10 years of experience managing traditional, digital, and integrated communications programs for both consumer and B2B clients. He has joined the BrandHive team as Account Director.

C-moc has a long history with prestigious marketing and advertising agencies, including United Entertainment Group, Atmosphere Proximity | BBDO, MullenLowe Profero, and R/GA. His clients included high profile accounts such as Asics, Emirates Airline, Unilever, Lufthansa Airlines, Diageo’s Zacapa Rum, Sun Products Snuggle, and Ameriprise Financial.

“We’re very pleased to welcome C-moc to the BrandHive team as our marketing clientele continues to expand globally,” said Jeff Hilton, Co-founder and Chief Marketing Officer. “C-moc has demonstrated extraordinary leadership on large and highly visible national accounts. He will be an incredible asset to BrandHive and our valued clients.”

C-moc is a graduate of New York University’s Stern School of Business and has a bachelor’s degree in marketing.

For more information on BrandHive, visit www.brandhive.com.

BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, has been invited by Nosco to join their 5th Annual MasterMinds event as a subject expert. The educational event, designed to “help solve complex packaging challenges”, will take place at the Tange Verde Ranch in Tucson, Arizona on May 21-24, 2018.

Hilton will present “Is Your Packaging Doing It’s Job?” as part of the Day One agenda. His presentation will highlight the changing role of packaging and the increased weight it now carries to facilitate attention, engagement and education with consumers. Hilton will offer tips for improved packaging strategies in the digital age.

Nosco is a full-service packaging solutions provider focused in the healthcare industry. Their focus is on improving efficiencies related to the supply chain, cycle times, lean initiatives and product launches for their customers. This year’s MasterMind V event, themed as the “Wild Wild Best”, will bring together the best speakers in the industry to discuss innovation in packaging. Hilton’s presentation, “Is Your Packaging Doing Its Job?” will walk participants through ways to evaluate and improve a brand’s presence through packaging considerations.

For more information on the MasterMinds V event, please visit: https://www.eventbrite.com/e/save-the-date-masterminds-v-tickets-41213120553

BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, has been retained by Lehi Roller Mills for brand identity development, and implementation of a comprehensive marketing program to generate awareness. At the heart of the initiative is the desire to optimize the company’s retail footprint and engage with consumers at greater depth.

Founded in 1906 by a co-op of farmers, Lehi Roller Mills is a manufacturer of high quality baking flours and mixes for pancakes, muffins, breads, cookies, brownies and other baked goods. Armed with a solid reputation and established history, Lehi Roller Mills has focused more of its recent effort on innovation in production capabilities for high quality flours. The company’s growth in the retail sector has provided tremendous support for the brand and its commitment to delivering high quality products.

“We’re excited to represent a Utah-based brand with a successful history in milling and farming,” said Jeff Hilton, co-founder and chief marketing officer at BrandHive. “Lehi Roller Mills is at a pivotal point in development of their brand. We’re looking forward to supporting their growth in the retail sector by leveraging unique engagement programs. The work we’ll be doing is a demonstrated commitment on the part of Lehi Roller Mills to their retail network, as well as their loyal consumers.”

For more information on Lehi Roller Mills please visit www.lehirollermills.com.

BrandHive, a leading healthy lifestyle branding agency providing high-level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, was recently named one of the top 22 advertising agencies in Salt Lake City by Expertise.com. Sixty-three agencies were reviewed, and the selection criteria was based on reputation, credibility, experience, availability and professionalism.

“We’re thrilled to be recognized as a leader among the advertising agencies here in Salt Lake City,” said Jeff Hilton, co-founder and Chief Marketing Officer of BrandHive. “We’ve been serving local Utah clients, as well as clients worldwide, for more than 20 years, and are honored to be listed alongside some of the most talented agencies in the state.

Expertise.com is a website dedicated researching and identifying the top service professionals in more than 100 business categories in cities across the U.S.

CK Nutraceuticals, a trusted North American supplier of innovative, science-based nutraceutical raw materials, announced today its partnership with BrandHive, a leading healthy lifestyle branding agency providing high-level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies. BrandHive has been retained to help further CK Nutraceutical’s efforts to build its North American presence.

“Our collaboration with BrandHive will help to support our continued effort to grow the Canadian market and also to accelerate our expansion plans in the United States,” said CK Nutraceuticals president, Michael Chernyak. “We’re thrilled to partner with the team at BrandHive to leverage its expertise and long-standing relationships in the natural products industry.”

CK Nutraceuticals’ portfolio of proprietary branded ingredients covers a range of applications for nutrition and health support to help create safe, effective and on-trend dietary supplements and natural health products. Key Canadian ingredients include NEM®, BLIS K-12® and Zembrin™, while key U.S. offerings include EstroG-100®, KitoMax™ and Deep Ocean Minerals™. Visit www.ckingredients.com for more information.

“CK Nutraceuticals has a unique portfolio of ingredients that are rooted in science,” said Jeff Hilton, co-founder and chief marketing officer of BrandHive. “It’s a pleasure to work with such a progressive and well-respected player in the industry.”

BrandHive, a leading healthy lifestyle branding agency providing high-level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, was invited to judge the Natural Products Business School Pitch-Slam, produced by New Hope Network, at Natural Products Expo East in Baltimore, Maryland on September 13 and 14, 2017.

The Pitch-Slam event showcases the best budding talent in natural and organic consumer product goods. Participants pitch their company to experts and investors for a chance at a prize package, including a free booth at next year’s Expo East. Hilton will join fellow judges Bob Burke (Natural Products Consulting), Andy Whitman (2x Consumer Products Growth Partners), Koel Thomae (Noosa yoghurt co-founder), and Tera Johnson (Food Finance Institute) for the semi-finals held September 13th from 5:00 to 6:30 p.m. and the finals held September 14th from 4:30 to 6:30 p.m.

Ten companies have made it to the semi-finals where they will give a 3-minute pitch demonstrating their product innovation, followed by a Q&A and critiques by Hilton and the other judges. Four finalists, including a crowd favorite, will be selected to continue to the finals, where one will be chosen to win the competition.

Hilton will also speak at the NCN Investor Forum on September 13th from 11:15 a.m. to 12:00 p.m. He will be addressing “Building a Platform for the Next Generation of $100 Million Brands: Key Differentiators in Science, Product Development, Marketing Strategy and Tactics to Millennials and Boomers.”

For more information on BrandHive, please visit brandhive.com.

BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, announced that its co-founder and partner, Jeff Hilton, will join Peter Wennstrom, founder of The Healthy Marketing Team, Global Brand Strategy Consultants to the Nutrition Industry, for the “Masters of Marketing” masterclass at the upcoming Vitafoods Asia exhibition on September 5th and 6th, 2017 at the Sands Expo & Convention Centre, Singapore.

VitaFoods Asia is bringing together two of the world’s leading experts in food, supplement and health ingredient marketing on the same stage. Together, Hilton and Wennstrom will share their combined insights on how to successfully bring a product to market, and will be joined by HMT’s nutrition innovation and APAC expert, Dr. Lesley Stevenson.

During the session, “Planning a Successful Path to Market,” Hilton and Wennstrom will address five key milestones:

1. Identify consumer insights
2. Decide which category (ies) to enter
3. Determine how to position the brand
4. Develop and test the concept
5. Build a plan to communicate brand messaging

Delegates will leave the session having a cohesive understanding of how to plan a successful path to market and practical approaches they can implement immediately for both B2B and B2C markets. The presentation will take place on Tuesday, September 5th, at 10:30 a.m. until 12:45 a.m.

“I’m excited to partner again with HMT this year and meld our considerable expertise into a cohesive and engaging workshop,” said Hilton. “Whether the focus is B2B or B2C, our masterclass will help any company implement important steps to bridge the gap between concept, product development and sales results.”

Vitafoods Asia is the only event in the region dedicated exclusively to ingredients and raw materials for nutraceuticals, functional food and drinks, and dietary supplements. It attracts over 170 international exhibiting companies and 3,000+ visitors from across Asia Pacific. For more information, please click here.

BrandHive, a leading healthy-lifestyle marketing, branding and public relations agency dedicated to “creating a healthy buzz”, today announced new hire Zach Trujillo as Social Media Manager.

Zach comes to BrandHive with several years of experience in a variety of social media fields including travel, health and wellness, and natural products.

“As our agency aggressively grows its social and digital media services, we are thrilled to welcome Zach to the BrandHive team,” said Jeff Hilton, Co-founder and Chief Marketing Officer at BrandHive. “He brings focused, cutting-edge knowledge and advanced social media marketing expertise to help our clients elevate their voice and engagement on social platforms.”

Zach has consistently grown social media audiences and brand sales through continued research into the ever-changing social landscape, and by implementing proven communications and marketing principles— all of which will assist BrandHive clients achieve results.

Zach is a graduate of Utah Valley University, and Birmingham City University and has a bachelor’s degree in Communication, and a master’s degree in Social Media.

BrandHive’s co-founder and partner, Jeff Hilton and The Healthy Marketing Team’s founder and senior consultant, Peter Wennström, have been invited to lead the Marketing Strategies Workshop at Vitafoods Europe, the top global nutraceutical event, on May 9-11, 2017 at Palexpo, Geneva, Switzerland. The session, “From Trend Analysis to Launch Strategy: Planning a Successful Path to Market”, will take place on Tuesday, May 9th, at 14:30-17:45 in the main conference area.

The Marketing Strategies Workshop will bring lead experts Hilton and Wennström together for the first time for a deep dive into the planning process for a successful market launch. The session will offer insightful marketing approaches from strategy and positioning through branding and execution, as well as practical, actionable applications. The format will be interactive and include case study examples from actual market introductions.

Hilton is an industry expert with over 35 years of advanced business and marketing insight. In addition to establishing a highly successful agency, Hilton has focused his energy on the natural health products industry working with leading brands in the dietary supplement, functional food and beverage, and health and beauty categories. Hilton’s passion and dedication to his craft have resulted in notable accolades including recognition by Advertising Age as one of America’s Top 100 Marketers and recipient of Nutrition Business Journal’s (NBJ) Personal Service Award for multiple outreach efforts including editorial contributions, pro-bono work and webinars and speaking engagements.

Wennström brings over 25 years of experience in international brand management and consultancy in nutrition, health and wellness. His mission in 2007 to bring healthier brands and businesses to consumers resulted in the establishment of The Healthy Marketing Team. Wennström has authored several books and industry guides on the subject of consumer and brand driven innovation, including the latest FourFactors® for Growth Market Success book with the combined experiences of HMT’s senior consultants. The FourFactors® is a best practice based framework for better-targeted innovations faster to market.

As the leading exhibition for the nutraceutical, functional food and drink dietary supplements industries, Vitafoods attracts hundreds of global suppliers showcasing the most innovative products in the industry while providing strategic direction and expertise for operating a strategic business. For more information on the session and conference, please visit http://www.vitafoods.eu.com/.

About BrandHive

BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at www.brandhive.com.

About Jeff Hilton

Hilton has been recognized by Advertising Age as one of the nation’s Top 100 Marketers. He brings 35 years of advanced business and marketing insights to his clients, including over 20 years working with leading brands in the dietary supplement, functional food & beverage, and health & beauty categories. He is an industry expert and sought-after speaker, with recent presentations including Natural Products Expos East and West, Food Matters Live, Nutracon, NBJ Summit, Fancy Food Show, IFT and Vitafoods. He was also awarded the Personal Service Award from Nutrition Business Journal in recognition of his ongoing efforts to raise the bar for industry editorial contributions, pro bono work, webinars, and speaking engagements.

About The Healthy Marketing Team

The Healthy Marketing Team is a group of internationally experienced consultants who are experts in food & health innovation, marketing and branding. We are a truly cross-cultural team with members from America, Asia and Europe. Our collective experience comes from years in developing winning strategies and propositions for top-level companies, both suppliers and brands owners, around the globe. We have during our first ten years done client projects in over 60 countries on 6 continents. Together with our network of partners we provide end-to-end solutions to our clients needs. For more information, please visit www.thehmt.com.

About Peter Wennström

Peter is the founder and lead consultant at HMT. With over 25 years of experience in international brand management and consultancy in nutrition, health and wellness, he set up HMT in 2007 with the mission to bring healthier brands and healthier business to its customers in the global nutrition industry. Peter is regarded as one of the world’s leading experts in food and health marketing. He has authored several books and industry guides on the subject of consumer and brand driven innovation, including the latest FourFactors® for Growth Market Success book with the combined experiences of HMT’s senior consultants. The FourFactors® is a best practice based framework for better-targeted innovations faster to market.