Once your social media channels are set up and your analytics are in place, it’s time to develop a content calendar for each channel. BrandHive helps clients align their content with industry publications and editorial calendars for value-added alignment. Calendars When setting up calendars, it’s crucial to consider how much engagement is optimal for that …More
Metrics, metrics and more metrics Social success is NOT guesswork. Measuring ROI on social media starts with identifying quantifiable goals and associated metrics. These typically include, but are not limited to, Google Analytics, Facebook Insights, Twitter Analytics, campaign-specific urls and more. Tracking performance BrandHive helps clients identify their goals, then …More
Many B2B businesses struggle to build a fan base and boost engagement on social media. Once you’ve determined your social strategy and know which platforms you intend to target, there are a few tricks to getting your social efforts off the ground. Facebook: Increase Likes through targeted boosts. The good news is Facebook doesn’t just …More
Extend your brand’s social media reach by implementing a visual strategy. A visual strategy for social media channels is an important extension of your brand’s style guide. While it incorporates your brand’s existing stylistic choices—such as fonts, colors and logo usage restraints—it requires new guidelines that adapt the brand to social channels. What matches your …More
For some thirteen millenniums, humans have domesticated me. I sting only in self-defense. I’m the only creature besides you who manufactures food for humans. I pollinate a hefty volume of the plants you consume. I have pollinate every third bite of food you eat – well, according to the Natural Resources Defense Council. I’m a …More
When asked by Todd Runestad of Functional Ingredients about the future of wellness at 2014 Expo West in Anaheim, CA, Hilton discusses the impact of convergence. Find out more:
SALT LAKE CITY, UT, – November 11, 2014 – Jeff Hilton, BrandHive’s co-founder and chief marketing officer, has been invited to participate in the inaugural Food Matters Live in London November 18-20. The highly anticipated event will bring together food and beverage executives, retailers, food service providers and other industry representatives worldwide to collectively …More
Looking for insight on how to create customized solutions to drive convergence between consumers, channels, categories and technology? Check out BrandHive’s Jeff Hilton’s interview with NutraIngredients-USA at SupplySide West. Click on the link: The big opportunity over the next decade? Offering a multi-pronged approach to take consumers to a greater level of optimal health.
From guest expert at the Helm Society’s CEO Roundtable to SupplySide Rockstars, BrandHive’s Jeff Hilton will play an active role at this year’s SupplySide West. For more information on BrandHive’s participation, check out our newsletter here: http://eepurl.com/4aZ4r.
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