How to measure social media ROI

          Metrics, metrics and more metrics Social success is NOT guesswork. Measuring ROI on social media starts with identifying quantifiable goals and associated metrics. These typically include, but are not limited to, Google Analytics, Facebook Insights, Twitter Analytics, campaign-specific urls and more. Tracking performance BrandHive helps clients identify their goals, then …More

Build your brand’s social base

Filed under Natural Branding.

Many B2B businesses struggle to build a fan base and boost engagement on social media. Once you’ve determined your social strategy and know which platforms you intend to target, there are a few tricks to getting your social efforts off the ground. Facebook: Increase Likes through targeted boosts. The good news is Facebook doesn’t just …More

Does your brand have a visual voice?

Filed under Natural Branding.

Extend your brand’s social media reach by implementing a visual strategy. A visual strategy for social media channels is an important extension of your brand’s style guide. While it incorporates your brand’s existing stylistic choices—such as fonts, colors and logo usage restraints—it requires new guidelines that adapt the brand to social channels. What matches your …More

BrandHive’s Hilton to Participate at the Inaugural Food Matters Live Event in London

Filed under Natural Branding.

  SALT LAKE CITY, UT, – November 11, 2014 – Jeff Hilton, BrandHive’s co-founder and chief marketing officer, has been invited to participate in the inaugural Food Matters Live in London November 18-20. The highly anticipated event will bring together food and beverage executives, retailers, food service providers and other industry representatives worldwide to collectively …More

BrandHive’s Jeff Hilton discusses consumer and channel convergence with NutraIngredients-USA at SSW

Looking for insight on how to create customized solutions to drive convergence between consumers, channels, categories and technology? Check out BrandHive’s Jeff Hilton’s interview with NutraIngredients-USA at SupplySide West. Click on the link: The big opportunity over the next decade? Offering a multi-pronged approach to take consumers to a greater level of optimal health.  

BrandHive to be an active participant at SupplySide West

Filed under Natural Branding.

From guest expert at the Helm Society’s CEO Roundtable to SupplySide Rockstars, BrandHive’s Jeff Hilton will play an active role at this year’s SupplySide West. For more information on BrandHive’s participation, check out our newsletter here: