You know your stuff! Let the world know. Identify your thought leaders and industry spokespeople. Leverage their knowledge and expertise. Whether they are experts in technology, regulatory, research, specific ingredients or products. Develop contributed content Secure speaking opportunities Publish bylined articles Leverage research Coordinate participation in industry events
Addressing the Performance Driven market segment. There is no longer a “typical” sports nutrition consumer, and category segmentation is key. To find leverage in this market, it is critical for product manufacturers to pay attention to a number of unique and emerging consumer segments in the space. In my upcoming posts I will address these …More
Today’s media professionals are pulled in so many different directions! Connect with key reporters and editors, cut out distractions and irrelevant information and convey targeted, pertinent news and compelling updates. Build strong media relationships Perform ongoing, relevant media outreach Proactively develop bylined articles Demonstrate expertise and industry knowledge
BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, was selected by the Vitafoods Executive Advisory Board to lead various marketing sessions at the global nutraceutical event, Vitafoods Europe, on May 5-7, …More
While bodybuilders and extreme athletes are often the target audience focal point for sports nutrition products, these individuals actually account for only about five percent of total sports nutrition category sales. While trends in consumer education and access to information continues to fuel mainstream sports nutrition growth broadly, each of these user segments has its …More
Cultivate strong relationships with key media contacts and industry influencers. Inform key industry players about company news, brand developments, awards, research and other successes. Remain relevant and visible Keep your press release pipeline full Maintain a good mix of corporate, product and partner news Educate the media, industry influencers, customers and prospects
SALT LAKE CITY, UT – April 13, 2015 – BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, will present a key workshop at the upcoming Practitioner Channel Forum to be held April …More
Are you marketing to them the same way? IFT invites Jeff Hilton and Luann Williams to discuss the hottest trends in the market, including how convergence trends impact your marketing strategy Date: Tuesday, April 7, 2015 Time: 1:00 p.m. CST Location: Online at GoToWebinar.com Speakers: Jeff Hilton, BrandHive Co-founder …More
Salt Lake City, UT, March 19, 2015 – Jeff Hilton, BrandHive co-founder and chief marketing officer has been selected by the Institute of Food Technologists (IFT), a nonprofit scientific society for professionals engaged in food science, food technology, and related areas in industry, academia, and government, to serve as industry expert for IFT Connect’s “Ask …More
Analyze results Your social program can deliver tremendous insight into your core target, their likes, preferences, trending topics and more. But to glean those insights, you need good reporting. BrandHive can set up a reporting schedule on either a calendar or campaign basis. And, because each channel provides different forms of data, BrandHive reports and …More
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