When BrandHive client OmniActive Health Technologies set out to launch its education initiative – Lutein for Every Age – they wanted to do something flashy that would immediately capture the attention of Engredea/Expo West tradeshow attendees. We had just the idea! While attendees were waiting patiently for the show floor to open at the …More
The days of calorie-packed soda are over, as America reaches for functional beverages that heal,sooth or energize instead. BrandHive co-founder, Jeff Hilton, will lead the charge toward effective drinks today when he speaks at the Healthy Beverage Expo in Las Vegas. We anticipate Hilton’s presentation to be “standing room only” as buyers, distributors and retailers …More
Consumer ad developed by BrandHive for Albion Minerals 1. The primary role of a consumer campaign is to increase awareness When a B2B company markets to consumers, the role of a campaign is to increase awareness, not to close the deal. Campaigns can increase consumer awareness of a finished or ingredient brand by using visuals …More
Jeff Hilton and Gail Frankoski represent BrandHive at VitaFoods 2013 in Geneva, Switzerland. Every year, BrandHive works with international clients to prepare for VitaFoods, an international event that recognizes excellence in research and development, marketing, and technology within the nutraceutical and function food category. This year was no exception. Here’s a few things that …More
Gary here. At the hive, wellness is never far from our minds. That said, my recent experience running a half marathon with my brother was probably motivated more by a healthy sibling rivalry than anything else. Rewind a few months to last Christmas. Neither my brother or I are “runners” per se, but sports …More
Let’s take a trip down memory lane, all the way back to 1990. Step into the office of Marcus Welby, MD, the quintessential American health care practitioner. Note that Dr. Welby is an MD, expert in disease management. Confident in his knowledge of surgery and pharmaceuticals, he disparages the use of most vitamins and supplements. …More
The healthcare practitioner channel is evolving and brands need to change their marketing strategies to appeal to this expanding market. With an average 8% growth per year, and 94% of HCPs discussing supplement use with their patients, the healthcare practitioner channel presents unique opportunities to promote supplement brands. The following post recaps Jeff Hilton’s advice …More
For 57 years, Albion Minerals has taken on the serious journey of “building a better mineral”. A manufacturer with its base in Clearfield, Utah, Albion has established a strong foothold in the nutritional supplement industry with their patented mineral bisglycinate chelates (pronounced as “key-lates”). These chelates mimic the mineral chelates that naturally form during the …More
I’ve been writing about natural products for over ten years, but was always too busy to go to ExpoWest. Now, ExpoWest is the largest food, supplement and personal care show in the natural products industry and, when I arrived Friday morning, my first-timer’s eyes were wide with wonder at the range and volume of the …More
The big news at ExpoWest wasn’t just that Integrated Marketing Group (IMG) unveiled their new name BrandHive, but also that BrandHive clients took home two show awards. Gencor won “Most Innovative New Ingredient” for their product Libifem (a proprietary fenugreek extract clinically proven to promote a woman’s healthy libido, sexual vitality and desire). OmniActive won …More
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