A Brief History of BrandHive

Filed under Natural Branding.

“As we recently took another step forward in our rebranding and launched the new BrandHive website, it presented us with a good opportunity to look back over the time we’ve spent in business together. A lot has changed in 16 short years. People have come and gone, the company has evolved and the industry has …More

#HealthyBuzz Twitter Contest

Filed under Natural Branding.

Don’t forget, there are still three more days of the BrandHive #HealthyBuzz Twitter contest! To celebrate the launch of their new website, BrandHive is awarding its Twitter followers with a FREE Starbucks gift card! To enter, tweet to @thebrandhive and reference the new website with #HealthyBuzz. One lucky tweeter will be selected each day*. (*Contest …More

Five Tips to Improve ROI During Observances

Many natural brands are excited to participate in observations intended to raise the profile of important health issues, like Breast Cancer Awareness Month. While these special occasions seem like great PR opportunities, marketers are often disappointed by a less-than-enthusiastic response from media. But, with careful planning and the right touch, you can increase coverage. Public …More

Boomers drive market for functional teas

Functional teas provide a good example of how generational differences can impact category growth and brand perceptions. At the recent IFT Annual Meeting and Expo, BrandHive’s Chief Marketing Officer, Jeff Hilton, explained the differences between Baby Boomers and Millennials in making choice regarding their disposable income. “Functional tea is really an appealing category for boomers,” …More

Make better videos for your website

Filed under Natural Branding.

At BrandHive, we design ways to get more people to interact with our clients online. One of the best ways to do this is with videos, but if you’ve spent any time on YouTube you know that not all videos are created equal. To enhance your online presence with videos about your business, follow these …More

What makes a vendor/agency relationship work?

  Ever wondered how full-service ad agencies are able to offer you such a wide array of expertise? Agencies don’t always do all the work themselves. Often, the expertise comes through their relationships with qualified vendors. In fact, at BrandHive, maintaining good relationships with vendors is a must. In building good relationships with our vendors, …More

Anna West Joins the Hive – BrandHive hires PR pro to accommodate growth and international clientele

SALT LAKE CITY – June 26, 2013 – BrandHive’s PR team is expanding. The full-service marketing firm, which specializes in natural, sustainable and organic products, is pleased to announce that local public relations pro Anna West has joined the team. “Despite the changing face of journalism, BrandHive continues to have strong PR successes,” said Jeff …More

What I learned from attending Vitafoods

Filed under Natural Branding.

My first Vitafoods experience in May of 2013 was unforgettable. It kicked off with a party hosted by BrandHive client, OmniActive.  The event was held on the outdoor deck at La Perle du Lac, on the edge of the Lake Geneva, Switzerland.  In addition to an informative talk by Dr. Jorg Grunwald, President of Analyze …More

Meet Nagar and Gary Gonzalez Hired to “Create Healthy Buzz”

BrandHive is buzzing with growth, having added Gary Gonzalez and Meet Nagar to the team. “Despite tough economic times, BrandHive’s business base continues to expand in the U.S. and internationally,” said Jeff Hilton, co-founder and chief marketing officer. “I think our growth reflects the robust, dynamic state of the natural product industry.” Nagar now serves …More