OmniActive Health Technologies opened the Expo West/Engredea show with a bang, celebrating the one-year anniversary of its award-winning Lutein for Every Age™ campaign with a marching band and five dancing eyes. The band, which opened the show on Friday, March 7, was part of OmniActive’s ongoing efforts to orchestrate buzz surrounding the benefits of early …More
“Functional Future” Session Focused on Strategies for Functional Food and Beverage Marketing Jeff Hilton, BrandHive co-founder and chief marketing officer, will lead an educational session on the “functional future” of foods and beverages at Engredea as part of Natural Products Expo West 2014. Hilton’s presentation, “Functional Future: Trends in Functional Food and Beverage Marketing” will …More
The creative team at BrandHive discusses the key considerations that go into designing and building a successful tradeshow booth. Erika Lowstedt-Granath – Senior Art Director Giles Wallace – Art Director Meet Nagar – Marketing Assistant Nate Peterson – Senior Art Director
Salt Lake City, Utah, January 27, 2014: BrandHive is pleased to announce their selection as agency of record for Bergstrom Nutrition, manufacturer and distributor of OptiMSM®, an ultra-pure methylsulfonymethane (MSM) for human use. BrandHive will provide full consulting services including strategic planning, creative development, media buying and public relations for the industry leading raw ingredient. …More
SALT LAKE CITY, UTAH: December 16, 2013: Chennai, India-based AVT Natural Products recently completed the successful launch of OptimHealth, a full line of condition-specific supplements in India. Working with BrandHive on branding for the project, AVT reported positive results so far and a successful introduction of the new line. The initial launch included Bangalore, Mumbai, …More
The problem: When AVT Natural Products in Chennai, India set out to create a new line of condition-specific supplements, they knew they wanted to talk to Indian consumers about health and wellness in new ways but they weren’t sure just how far they could stray from traditional formulas and packaging without losing their audience entirely. …More
There’s no doubt that being in Las Vegas has a way rejuvenating one’s inner youth. The bright lights, loud music and glitz have a way of awakening the soul. It was the perfect setting for this year’s SupplySide West Global Expo and Conference. Attendance and energy was at an all time high and the exhibit …More
BrandHive introduces you to the six people you’re most likely to meet at this year’s SupplySide West, so you can better identify the perfect customers when you see them. BrandHive SupplySide West 2013 Activities: Thursday, November 14th SupplySide Why 11:30 am – 12 Steps to Re-Branding Yourself VendorBrief 4:30 pm – 12 Step Program …More
Jeff Hilton gives us his take on the state of the tea market after spending the weekend at the World Tea East 2013 Expo and Conference.
Here at BrandHive, some of our favorite people are Naturopathic Doctors (NDs). That’s why (while we are generally less-than-enthusiastic about the goings-on of our Congressional representatives) we are positively stoked about the recent unanimous U.S. Senate resolution that designates Oct. 7-13 as Naturopathic Medicine Week. Passage of this resolution is historic. That’s because this is …More
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