Want your new sku to be the next Monster or Red Bull? Listen to Jeff Hilton’s key marketing insights for beverage innovators in the webinar: “The Path to New Product Success: Navigating the latest trends for new beverage development” BrandHive’s Jeff Hilton joins Larry Levin and Kevin Waters to steer beverage brand listeners (including Pepsi, …More
How do you stand out among a crowd of 500 million daily tweets and 50 billion monthly shares of Facebook updates? It’s really tough. And, if the information you’re sharing isn’t easily digestible, you can get lost in the mix. The flow of data is constant in the new social world. For this reason, visual …More
No matter how persuasive, compelling or brilliant a marketing campaign may be, it’s difficult to build a relationship with a prospect if you can’t capture their attention. Many of the traditional outreach methods utilize outdated materials or approaches, which get lost in a big flurry of messages. BrandHive recently helped AppleActiv stand out from the …More
Let’s be honest, most people will turn away when they see too many words, especially when those words are describing the results of a complex psychographic study. So when BrandHive was tasked by DuPont to highlight the results of their Healthy Living Consumer Segment Campaign, we turned those highlights into a memorable, easy-to-read infographic. The …More
Jeff Hilton, co-founder and chief marketing officer at BrandHive, will present two pre-annual meeting short courses during the 2014 IFT expo at the Hilton New Orleans Riverside on June 20, 2014. The IFT Annual Meeting and Food Expo has developed into one of the largest and most prominent events for the world’s top food and …More
The “great migration” marks the final step of change for BrandHive. We’ve found the perfect location to help continue inspiring creativity and hard work for our clients. Please take a few minutes to preview our new home!
Jeff Hilton, BrandHive co-founder and chief marketing officer, has been selected to lead the “Global Trends in Functional Food and Beverage Marketing” session at Vitafoods Europe 2014 on May 7, at 13:05. Selected by the Vitafoods Executive Advisory Board, Hilton will join the lineup of international expert speakers contributing to the educational conference at …More
Jeff Hilton, BrandHive co-founder and chief marketing officer, will present his session “Practitioner Marketing in a Changing Media Landscape” at the second annual Health Practitioner Marketing Forum on Thursday, April 3, at 11:30 am. The conference, being held at the Hotel Maya in Long Beach, California, is a unique executive summit focused on opportunities …More
On Friday March 21st, the Maryland Senate approved a bill to license naturopathic doctors in the state of Maryland. The bill was approved in the House the previous week leaving only the Governor’s signature necessary to achieve licensure in the state. Physicians are optimistic the governor will sign the bill making Maryland the 18th state …More
Natural Foods Merchandiser recently approached Kathleen Murphy, senior public relations counsel here at BrandHive, for her thoughts on how to craft the perfect newsletter for customers and consumers. Check out her three tips, as well as a link to the full article after the jump: 1. Craft a plan. Take time to figure out …More
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