Meet Nagar and Gary Gonzalez Hired to “Create Healthy Buzz”

BrandHive is buzzing with growth, having added Gary Gonzalez and Meet Nagar to the team. “Despite tough economic times, BrandHive’s business base continues to expand in the U.S. and internationally,” said Jeff Hilton, co-founder and chief marketing officer. “I think our growth reflects the robust, dynamic state of the natural product industry.” Nagar now serves …More

Brandhive’s Jeff Hilton to Speak at the Healthy Beverage Expo Session Focused on Marketing Trends in Functional Beverage Category

SALT LAKE CITY, June 4, 2013 — Jeff Hilton, BrandHive co-founder and partner, will speak at the Healthy Beverage Expo in Las Vegas on marketing and packaging trends in the healthy and functional beverage industries. Hilton will present “Functional Revolution: Marketing Trends in the Healthy and Functional Beverage Category” on Saturday, June 8, at 11 …More

3 things every B2B brand should know about advertising to consumers

Consumer ad developed by BrandHive for Albion Minerals 1.    The primary role of a consumer campaign is to increase awareness When a B2B company markets to consumers, the role of a campaign is to increase awareness, not to close the deal. Campaigns can increase consumer awareness of a finished or ingredient brand by using visuals …More

BrandHive Backpacks the Utah-Arizona border

Filed under BrandHive Buzz.

  Giles Wallace here. I teamed up with BrandHive Creative Director, Matt Aller, and a small cadre of friends to scale the Colorado Plateau on an 8-day backpacking trip.     Getting in was supposed to be easy–a short boat taxi from Antelope Marina on Lake Powell. But the water was low so we ended …More