Posted by
Posted Filed under Natural Branding.
leaderboard-2

 

SALT LAKE CITY, UT, – November 11, 2014Jeff Hilton, BrandHive’s co-founder and chief marketing officer, has been invited to participate in the inaugural Food Matters Live in London November 18-20. The highly anticipated event will bring together food and beverage executives, retailers, food service providers and other industry representatives worldwide to collectively address the relationship between food, health and nutrition. Hilton is confirmed to chair and present in two separate marketing tracks during the event.

Hilton’s first presentation, “Trends in Functional Food & Drink Marketing for an Ageing Population,” will focus on how to meet the unique nutritional needs of an aging population. In this session, Hilton will address consumer trends, evaluate key ingredients and nutrients, showcase innovations in product formulations and discuss the changing nutritional requirements of aging consumers. The presentation will take place on Tuesday, November 18th at 10:30 am as part of the “Ageing- understanding the global consumer ‘super trend’” track, which will be chaired by Hilton.

Hilton’s second seminar, “Marketing Nutraceutical Brands to Millenials in the Digital Marketing Age,” will address opportunities to utilize marketing and social media strategies to meet the unique health needs of this elusive demographic. In this session, Hilton will also address how these strategies can ensure engagement among the millenial population. This session will take place on Thursday, November 20th at 12:45 pm as part of the “Social media strategies: marketing health and nutrition in the digital age” track. Hilton will chair this track as well.

“Food Matters Live will be a tremendous global platform to address strategies and create customized solutions that offer an improved approach to health and wellness,” said Hilton.

Food Matters Live is expected to attract more than 10,000 visitors from a range of relevant professions and disciplines. For more information, please visit: http://www.foodmatterslive.com/seminars/speakers.

About Jeff Hilton

Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 35 years of broad-based business experience, including 25 years spent within the natural health products industry with leading companies such as Nature’s Way and Nutraceutical Brands. Hilton provides a vast amount of experience and insight into consumer trends, particularly on how companies can better connect with various demographic and lifestyle segments.

 

About BrandHive

BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at http://www.brandhive.com.

Looking for insight on how to create customized solutions to drive convergence between consumers, channels, categories and technology? Check out BrandHive’s Jeff Hilton’s interview with NutraIngredients-USA at SupplySide West.

Click on the link: The big opportunity over the next decade? Offering a multi-pronged approach to take consumers to a greater level of optimal health.

jeffint

 

Posted by
Posted Filed under B2B Marketing, BrandHive Buzz, Press Releases.

Salt Lake City, Utah, September 22, 2014: BrandHive’s Jeff Hilton has been invited as a guest expert at the Helm Society’s meeting next month at the Trump International Hotel in Las Vegas, Nevada. Hilton is a widely recognized marketing strategist in the natural products industry. In his session, “Building Buzz with Jeff Hilton”, Hilton will share concepts for innovative strategies for brand awareness and customer retention.

The Helm Society is a peer advisory group that serves CEOs and industry leaders. The CEO Roundtable is part of a year-long program in which Helm Society members convene to address business challenges, build relationships with peers, and share synergies. A select group of experts is invited to each quarterly CEO Roundtable to address the “high stakes challenges” shared by group members.

Hilton brings 35 years of advanced business and marketing insights to the upcoming CEO Roundtable. He has provided high level strategic planning and branding expertise to consumer-packaged goods and value-based ingredient companies around the globe. Hilton plans to share proven concepts to help elevate a firm’s competitive advantage with a strong brand identity and strategic marketing initiatives. His session will take place October 6, 2014. For more information, please visit http://helmsociety.com/ceo-rountable-jeff-hilton/

Posted by
Posted Filed under Natural Branding.

Want your new sku to be the next Monster or Red Bull?

Listen to Jeff Hilton’s key marketing insights for beverage innovators in the webinar: “The Path to New Product Success: Navigating the latest trends for new beverage development”

BrandHive’s Jeff Hilton joins Larry Levin and Kevin Waters to steer beverage brand listeners (including Pepsi, Kraft, General Mills, Sambazon) through the evolving maze of consumer innovation preferences. Find out why “inherently functional” products like coconut water and “anything but pills” delivery formats like shots are winning over todays’ consumers. Jeff also provides a synopsis of learnings for capturing the loyalty and dollars of Millennials, including their big-brand-averse, interactive-brand-friendly attitudes.

View the webinar on beverageindustry.com.

Screen Shot 2014-09-19 at 12.49.03 PM
Posted by
Posted Filed under B2B Marketing, B2C marketing, Natural Branding.

How do you stand out among a crowd of 500 million daily tweets and 50 billion monthly shares of Facebook updates? It’s really tough. And, if the information you’re sharing isn’t easily digestible, you can get lost in the mix.

The flow of data is constant in the new social world. For this reason, visual messaging forms have taken on greater importance.

BrandHive recently assisted several clients interested in visual messaging approaches, including DuPont Nutrition and Health, Kyowa Hakko and GOED.

No matter how persuasive, compelling or brilliant a marketing campaign may be, it’s difficult to build a relationship with a prospect if you can’t capture their attention. Many of the traditional outreach methods utilize outdated materials or approaches, which get lost in a big flurry of messages.

BrandHive recently helped AppleActiv stand out from the crowd by introducing an extra deck of cards to the Mattel board game of “Apples to Apples”. AppleActiv was looking for a creative way to communicate with prospects about joint health and asked us for a unique spin. BrandHive worked from that point to customize a deck of cards with AppleActiv-related descriptions (i.e. Motion, Comfort, Pectin, etc.). What resulted was a unique and unforgettable touch-point for a select group of prospects.

card-set-sm
Posted by
Posted Filed under Natural Branding.

Let’s be honest, most people will turn away when they see too many words, especially when those words are describing the results of a complex psychographic study. So when BrandHive was tasked by DuPont to highlight the results of their Healthy Living Consumer Segment Campaign, we turned those highlights into a memorable, easy-to-read infographic.

The result is a clean, quick read that delivers an important message and leaves busy readers with valuable information.
DuPont Infographic

Posted by
Posted Filed under B2B Marketing, BrandHive Buzz, Press Releases.

Jeff Hilton, co-founder and chief marketing officer at BrandHive, will participate in an online panel discussion on the “Trends in Functional Foods”. Organized by NutraIngredients-USA, the event will air on June 30, 2014 at 11:30 AM Eastern.

Hilton has been a marketing and brand development consultant in the natural products and foods businesses for over 17 years. Lecturing extensively on the topic of functional food and beverage marketing, Hilton provides insight and expertise on the prominent trends related to packaging, promotion and delivery against different consumer segments.

The Nutraingredients panel will focus specifically on the market trends and regulatory considerations in the functional foods sector. Moderated by Hank Shultz, senior correspondent at NutraIngredients-USA, registration for the event is free. For more information, please visit http://vts.inxpo.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&ShowKey=20111&AffiliateData=TFF14MS1NIU