SALT LAKE CITY, UT, – November 11, 2014 – Jeff Hilton, BrandHive’s co-founder and chief marketing officer, has been invited to participate in the inaugural Food Matters Live in London November 18-20. The highly anticipated event will bring together food and beverage executives, retailers, food service providers and other industry representatives worldwide to collectively address the relationship between food, health and nutrition. Hilton is confirmed to chair and present in two separate marketing tracks during the event.
Hilton’s first presentation, “Trends in Functional Food & Drink Marketing for an Ageing Population,” will focus on how to meet the unique nutritional needs of an aging population. In this session, Hilton will address consumer trends, evaluate key ingredients and nutrients, showcase innovations in product formulations and discuss the changing nutritional requirements of aging consumers. The presentation will take place on Tuesday, November 18th at 10:30 am as part of the “Ageing- understanding the global consumer ‘super trend’” track, which will be chaired by Hilton.
Hilton’s second seminar, “Marketing Nutraceutical Brands to Millenials in the Digital Marketing Age,” will address opportunities to utilize marketing and social media strategies to meet the unique health needs of this elusive demographic. In this session, Hilton will also address how these strategies can ensure engagement among the millenial population. This session will take place on Thursday, November 20th at 12:45 pm as part of the “Social media strategies: marketing health and nutrition in the digital age” track. Hilton will chair this track as well.
“Food Matters Live will be a tremendous global platform to address strategies and create customized solutions that offer an improved approach to health and wellness,” said Hilton.
Food Matters Live is expected to attract more than 10,000 visitors from a range of relevant professions and disciplines. For more information, please visit: http://www.foodmatterslive.com/seminars/speakers.
About Jeff Hilton
Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 35 years of broad-based business experience, including 25 years spent within the natural health products industry with leading companies such as Nature’s Way and Nutraceutical Brands. Hilton provides a vast amount of experience and insight into consumer trends, particularly on how companies can better connect with various demographic and lifestyle segments.
BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at http://www.brandhive.com.