SALT LAKE CITY, UT – August 26, 2015 – BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, today announced that its co-founder and partner, Jeff Hilton, was invited by Vitafoods to lead three educational events at the upcoming Vitafoods Asia trade show on September 2-3, 2015 at Asia World-Expo, Hong Kong.
With a new program format for 2015, the Vitafoods Asia trade show presents a unique agenda, which has been specifically tailored to meet the particular needs of the functional nutrition, nutraceutical and health supplement industry. Content has been divided into two streams, each with a distinct focus and direction: Your Business and Your Science. Hilton will Chair the “Your Business” stream on both days of the conference.
Hilton’s first session, “Successful Marketing to Baby Boomers vs. Millennials: A Tale of Two Distinct Consumers,” will address the fundamental differences in attitudes, purchase behaviors and health and wellness needs of Baby Boomers and Millennials. Hilton will also provide insight on how to effectively reach each target group. The presentation will take place on Wednesday, September 2nd, at 11:30 a.m.
Hilton’s second session, “Effectively Marketing Your Science to Consumers,” will address how today’s consumers are hungry for scientific validation, but in a language that is both relevant and meaningful. Hilton will also discuss strategies to get your science message out and make it better understood among your brand users. The presentation will take place on Thursday, September 3rd, at 11:00 a.m.
In Hilton’s third session, “Market Trends, Directions and Opportunities in the U.S. Market,” he will present strategies for brands looking to successfully introduce products or ingredients into the U.S. market. He will also share marketing techniques to turn consumer and business intelligence into insights and competitive growth strategies. The presentation will take place on the show floor Thursday, September 3rd, at 1:30 p.m.
“I’m very excited to participate in Vitafoods Asia’s new program format this year,” said Hilton. “For those with a specific interest in functional nutrition, nutraceutical and health supplements, content within each educational stream will provide distinct opportunities for strategic development that focus on the latest trends and innovations in the industry.”
Vitafoods Asia is the only event in the region dedicated exclusively to ingredients and raw materials for nutraceuticals, functional food and drinks, and dietary supplements. It attracts over 170 international exhibiting companies and 3,000+ visitors from across Asia Pacific. For more information, please click here.
About Jeff Hilton
Hilton has been recognized by Advertising Age as one of the nation’s Top 100 Marketers. He brings 35 years of advanced business and marketing insights to his clients, including over 20 years working with leading brands in the dietary supplement, functional food & beverage, and health & beauty categories. He is an industry expert and sought-after speaker, with recent presentations including Natural Products Expos East and West, Food Matters Live, Nutracon, NBJ Summit, Fancy Food Show, IFT and Vitafoods. He was also awarded the Personal Service Award from Nutrition Business Journal in recognition of his ongoing efforts to raise the bar for industry editorial contributions, pro bono work, webinars, and speaking engagements.
BrandHive is branding the natural, organic world. Like any good hive, we’re collaborative and work closely with our client partners to achieve remarkable results for natural brands. BrandHive can help you strategically position your brand within the healthy lifestyles industry. BrandHive clients benefit from our long-standing relationships and decades of experience crafting messages that engage natural businesses and consumers. We specialize in finished goods and raw materials for dietary supplements, personal care, healthy foods and healthy beverages. For more information, visit us at www.brandhive.com.
About Vitafoods Asia
Vitafoods Asia is the only dedicated event for the nutraceutical, functional food and beverages, and dietary supplement industries in Asia, providing over 3,000 visitors with the opportunity to gain knowledge and meet new and existing suppliers. For more information, visit www.vitafoodsasia.com.