No matter how persuasive, compelling or brilliant a marketing campaign may be, it’s difficult to build a relationship with a prospect if you can’t capture their attention. Many of the traditional outreach methods utilize outdated materials or approaches, which get lost in a big flurry of messages.

BrandHive recently helped AppleActiv stand out from the crowd by introducing an extra deck of cards to the Mattel board game of “Apples to Apples”. AppleActiv was looking for a creative way to communicate with prospects about joint health and asked us for a unique spin. BrandHive worked from that point to customize a deck of cards with AppleActiv-related descriptions (i.e. Motion, Comfort, Pectin, etc.). What resulted was a unique and unforgettable touch-point for a select group of prospects.

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Let’s be honest, most people will turn away when they see too many words, especially when those words are describing the results of a complex psychographic study. So when BrandHive was tasked by DuPont to highlight the results of their Healthy Living Consumer Segment Campaign, we turned those highlights into a memorable, easy-to-read infographic.

The result is a clean, quick read that delivers an important message and leaves busy readers with valuable information.
DuPont Infographic

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Jeff Hilton, co-founder and chief marketing officer at BrandHive, will participate in an online panel discussion on the “Trends in Functional Foods”. Organized by NutraIngredients-USA, the event will air on June 30, 2014 at 11:30 AM Eastern.

Hilton has been a marketing and brand development consultant in the natural products and foods businesses for over 17 years. Lecturing extensively on the topic of functional food and beverage marketing, Hilton provides insight and expertise on the prominent trends related to packaging, promotion and delivery against different consumer segments.

The Nutraingredients panel will focus specifically on the market trends and regulatory considerations in the functional foods sector. Moderated by Hank Shultz, senior correspondent at NutraIngredients-USA, registration for the event is free. For more information, please visit http://vts.inxpo.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&ShowKey=20111&AffiliateData=TFF14MS1NIU

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Jeff Hilton, co-founder and chief marketing officer at BrandHive, will present two pre-annual meeting short courses during the 2014 IFT expo at the Hilton New Orleans Riverside on June 20, 2014.

The IFT Annual Meeting and Food Expo has developed into one of the largest and most prominent events for the world’s top food and science technology professionals. Over 18,000 attendees are anticipated at this year’s event. BrandHive’s Hilton, a long-time supporter of IFT, plans to lead two pre-meeting short courses on Friday, June 20th, the opening day of the expo.

The first presentation takes place during the Nutraceuticals and Functional Foods in Enhanced Sports Performance track. The session, called “Consumer Trends in Enhanced Sports Performance”, is scheduled for 8:45 AM. The second presentation takes place on the same day at 11:15 AM as a Functional Foods & Beverage Short Course in the Food Science for the Non Food Scientist track. The session is called “Consumer Trends Impacting Food Science”.

Jeff has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 30 years of broad-based business experience, including 20 years spent within the natural health products industry with leading companies such as Nature’s Way and Nutraceutical Corporation. Hilton provides an extensive amount of experience and insight into consumer trends, particularly on how companies can better connect with various demographic and lifestyle segments. For more information on the short courses at IFT, please visit http://www.am-fe.ift.org/cms/?pid=1001121

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Jeff Hilton, BrandHive co-founder and chief marketing officer, has been selected to lead the “Global Trends in Functional Food and Beverage Marketing” session at Vitafoods Europe 2014 on May 7, at 13:05. Selected by the Vitafoods Executive Advisory Board, Hilton will join the lineup of international expert speakers contributing to the educational conference at the global nutraceuticals event in Geneva, Switzerland.

Hilton’s session is geared towards presenting executives of finished product and ingredient brands with a global perspective of the rapidly growing functional food and beverages marketplace with a focus on category trends at the manufacturer, supplier and consumer levels. Attendees of the session will learn how to leverage key elements in the continuously changing functional sector such as trending ingredients and consumer health interests, plus better understand the difference in functionality demands between generations such as Baby Boomers and Millennials.

“The worldwide functional food and beverage category is unique in the way that the market has continued to grow throughout the global economic recession, yet still carries a remarkably high 80% failure rate for new products,” said Hilton. “Research has demonstrated that the demand for functional foods exists, but without a proper understanding of the market, many brands are missing the mark when it comes to a successful launch.”

Jeff Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has 35 years of broad-based business experience, including over 20 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal’s (NBJ) Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry.

 

To view details on Hilton’s session and the educational program at Vitafoods 2014 download the conference program here:

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Jeff Hilton, BrandHive co-founder and chief marketing officer, will present his session “Practitioner Marketing in a Changing Media Landscape” at the second annual Health Practitioner Marketing Forum on Thursday, April 3, at 11:30 am. The conference, being held at the Hotel Maya in Long Beach, California, is a unique executive summit focused on opportunities in the rapidly expanding health practitioner channel of the natural products industry.

Hilton’s session will be focused on identifying and discussing how the branding paradigm is shifting and evolving along with the digital revolution. From there, Hilton will educate the audience on how to leverage current and future trends in digital and social media to develop an integrated online brand strategy that will allow marketers to effectively engage both customers and end-consumers.

“Media habits and consumption have shifted dramatically over the last decade and brands are being faced with unprecedented levels of change in consumer behaviors and expectations,” said Hilton. “It’s a new world out there, and for those marketers willing to embrace change and allow access to their brand, the potential is unlimited.”

Hilton’s presentation will make up part of the Health Practitioner Marketing Forum’s three-day program of educational sessions from nationally recognized experts in practitioner marketing and sales. For more information and registration please visit www.hpmforum.com.

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On Friday March 21st, the Maryland Senate approved a bill to license
naturopathic doctors in the state of Maryland.  The bill was approved in the
House the previous week leaving only the Governor’s signature necessary to
achieve licensure in the state. Physicians are optimistic the governor will
sign the bill making Maryland the 18th state in the nation with licensing
requirements and regulations for naturopathic physicians. State
requirements are defined by each state’s laws with most requiring
naturopathic doctors to graduate from an accredited four-year residential
naturopathic medical school and pass an extensive postdoctoral board exam in
order to receive a license. In addition, naturopathic physicians must
fulfill state-mandated annual continuing education requirements. For a list
of the 17 states with these regulations, click HERE.

Naturopathic physician play a critical role in the healthcare system so
congratulations to the state of Maryland for taking these necessary steps!

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Natural Foods Merchandiser recently approached Kathleen Murphy, senior public relations counsel here at BrandHive, for her thoughts on how to craft the perfect newsletter for customers and consumers. Check out her three tips, as well as a link to the full article after the jump:

1. Craft a plan. Take time to figure out and write down the key attributes of your newsletter, including its purpose, audience, frequency, length, format, key deadlines and budget. Many retailers skip this step, which is a primary reason why newsletters frequently fail. Carefully think through these details ahead of time, or get an expert to help you.

2. Consider your audience. Are your most loyal shoppers young, active singles? Family-focused moms? Retirees? Choose topics within your store’s realm of expertise that aim to make readers’ lives easier. For example, athletes might be interested in nutritional support for marathon training, while moms may want to learn about natural ways to help kids dodge the flu.

3. Build a story bank. Just as a magazine contains different sections, your newsletter should include a variety of content: tips, recipes, employee profiles, promotions, surveys, testimonials and much more. Schedule articles around specific seasons or holidays, such as “Healthy Halloween treats” in October or “Happy birthday to us” to commemorate your store’s anniversary.

 

Click here for the original article from Natural Foods Merchandiser.

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OmniActive Health Technologies opened the Expo West/Engredea show with a bang, celebrating the one-year anniversary of its award-winning Lutein for Every Age™ campaign with a marching band and five dancing eyes. The band, which opened the show on Friday, March 7, was part of OmniActive’s ongoing efforts to orchestrate buzz surrounding the benefits of early and constant lutein supplementation for proper health over a lifetime.

 

The marching band was a follow up to the Lutein for Every Age™ flashmobs that helped OmniActive bring home the Engredea Editors Choice Award for Best of Show Marketing in 2013.

 

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