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Jeff Hilton, co-founder and chief marketing officer at BrandHive, will present two pre-annual meeting short courses during the 2014 IFT expo at the Hilton New Orleans Riverside on June 20, 2014.

The IFT Annual Meeting and Food Expo has developed into one of the largest and most prominent events for the world’s top food and science technology professionals. Over 18,000 attendees are anticipated at this year’s event. BrandHive’s Hilton, a long-time supporter of IFT, plans to lead two pre-meeting short courses on Friday, June 20th, the opening day of the expo.

The first presentation takes place during the Nutraceuticals and Functional Foods in Enhanced Sports Performance track. The session, called “Consumer Trends in Enhanced Sports Performance”, is scheduled for 8:45 AM. The second presentation takes place on the same day at 11:15 AM as a Functional Foods & Beverage Short Course in the Food Science for the Non Food Scientist track. The session is called “Consumer Trends Impacting Food Science”.

Jeff has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 30 years of broad-based business experience, including 20 years spent within the natural health products industry with leading companies such as Nature’s Way and Nutraceutical Corporation. Hilton provides an extensive amount of experience and insight into consumer trends, particularly on how companies can better connect with various demographic and lifestyle segments. For more information on the short courses at IFT, please visit http://www.am-fe.ift.org/cms/?pid=1001121

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Jeff Hilton, BrandHive co-founder and chief marketing officer, has been selected to lead the “Global Trends in Functional Food and Beverage Marketing” session at Vitafoods Europe 2014 on May 7, at 13:05. Selected by the Vitafoods Executive Advisory Board, Hilton will join the lineup of international expert speakers contributing to the educational conference at the global nutraceuticals event in Geneva, Switzerland.

Hilton’s session is geared towards presenting executives of finished product and ingredient brands with a global perspective of the rapidly growing functional food and beverages marketplace with a focus on category trends at the manufacturer, supplier and consumer levels. Attendees of the session will learn how to leverage key elements in the continuously changing functional sector such as trending ingredients and consumer health interests, plus better understand the difference in functionality demands between generations such as Baby Boomers and Millennials.

“The worldwide functional food and beverage category is unique in the way that the market has continued to grow throughout the global economic recession, yet still carries a remarkably high 80% failure rate for new products,” said Hilton. “Research has demonstrated that the demand for functional foods exists, but without a proper understanding of the market, many brands are missing the mark when it comes to a successful launch.”

Jeff Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has 35 years of broad-based business experience, including over 20 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal’s (NBJ) Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry.

 

To view details on Hilton’s session and the educational program at Vitafoods 2014 download the conference program here:

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Jeff Hilton, BrandHive co-founder and chief marketing officer, will present his session “Practitioner Marketing in a Changing Media Landscape” at the second annual Health Practitioner Marketing Forum on Thursday, April 3, at 11:30 am. The conference, being held at the Hotel Maya in Long Beach, California, is a unique executive summit focused on opportunities in the rapidly expanding health practitioner channel of the natural products industry.

Hilton’s session will be focused on identifying and discussing how the branding paradigm is shifting and evolving along with the digital revolution. From there, Hilton will educate the audience on how to leverage current and future trends in digital and social media to develop an integrated online brand strategy that will allow marketers to effectively engage both customers and end-consumers.

“Media habits and consumption have shifted dramatically over the last decade and brands are being faced with unprecedented levels of change in consumer behaviors and expectations,” said Hilton. “It’s a new world out there, and for those marketers willing to embrace change and allow access to their brand, the potential is unlimited.”

Hilton’s presentation will make up part of the Health Practitioner Marketing Forum’s three-day program of educational sessions from nationally recognized experts in practitioner marketing and sales. For more information and registration please visit www.hpmforum.com.

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On Friday March 21st, the Maryland Senate approved a bill to license
naturopathic doctors in the state of Maryland.  The bill was approved in the
House the previous week leaving only the Governor’s signature necessary to
achieve licensure in the state. Physicians are optimistic the governor will
sign the bill making Maryland the 18th state in the nation with licensing
requirements and regulations for naturopathic physicians. State
requirements are defined by each state’s laws with most requiring
naturopathic doctors to graduate from an accredited four-year residential
naturopathic medical school and pass an extensive postdoctoral board exam in
order to receive a license. In addition, naturopathic physicians must
fulfill state-mandated annual continuing education requirements. For a list
of the 17 states with these regulations, click HERE.

Naturopathic physician play a critical role in the healthcare system so
congratulations to the state of Maryland for taking these necessary steps!

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Natural Foods Merchandiser recently approached Kathleen Murphy, senior public relations counsel here at BrandHive, for her thoughts on how to craft the perfect newsletter for customers and consumers. Check out her three tips, as well as a link to the full article after the jump:

1. Craft a plan. Take time to figure out and write down the key attributes of your newsletter, including its purpose, audience, frequency, length, format, key deadlines and budget. Many retailers skip this step, which is a primary reason why newsletters frequently fail. Carefully think through these details ahead of time, or get an expert to help you.

2. Consider your audience. Are your most loyal shoppers young, active singles? Family-focused moms? Retirees? Choose topics within your store’s realm of expertise that aim to make readers’ lives easier. For example, athletes might be interested in nutritional support for marathon training, while moms may want to learn about natural ways to help kids dodge the flu.

3. Build a story bank. Just as a magazine contains different sections, your newsletter should include a variety of content: tips, recipes, employee profiles, promotions, surveys, testimonials and much more. Schedule articles around specific seasons or holidays, such as “Healthy Halloween treats” in October or “Happy birthday to us” to commemorate your store’s anniversary.

 

Click here for the original article from Natural Foods Merchandiser.

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OmniActive Health Technologies opened the Expo West/Engredea show with a bang, celebrating the one-year anniversary of its award-winning Lutein for Every Age™ campaign with a marching band and five dancing eyes. The band, which opened the show on Friday, March 7, was part of OmniActive’s ongoing efforts to orchestrate buzz surrounding the benefits of early and constant lutein supplementation for proper health over a lifetime.

 

The marching band was a follow up to the Lutein for Every Age™ flashmobs that helped OmniActive bring home the Engredea Editors Choice Award for Best of Show Marketing in 2013.

 

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“Functional Future” Session Focused on Strategies for Functional Food and Beverage Marketing

Jeff Hilton, BrandHive co-founder and chief marketing officer, will lead an educational session on the “functional future” of foods and beverages at Engredea as part of Natural Products Expo West 2014.

Hilton’s presentation, “Functional Future: Trends in Functional Food and Beverage Marketing” will open Engredea’s Saturday educational program on March 8, 2014 at 9:00 a.m. at the Anaheim Marriott. The session aims to educate and inform participants on emerging business and marketing strategies of importance in the functional sector, focusing on consumer products sold at retail.

“The sales-growth rate in the functional foods marketplace continues to outpace that of traditional foods and beverages, presenting manufacturers and retailers with a tremendous opportunity to tap into a lucrative market that continues to gain momentum,” said Hilton. “However, involvement in the functional market also entails a high degree of uncertainty and risk because products often live or die by their brand positioning, packaging and promotion.”

Co-located alongside Natural Products Expo West and the NEXT Innovation Summit, Engredea showcases new ingredients, technologies, applications and services for healthy foods-and-beverages, dietary supplement/bioactive and nutricosmetic markets. Hilton’s presentation will be part of the educational sessions aimed at retailers, distributors, health practitioners, manufacturers and suppliers.

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The creative team at BrandHive discusses the key considerations that go into designing and building a successful tradeshow booth.


Erika Lowstedt-Granath – Senior Art Director
Giles Wallace – Art Director
Meet Nagar – Marketing Assistant
Nate Peterson – Senior Art Director

 

 

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Salt Lake City, Utah, January 27, 2014: BrandHive is pleased to announce their selection as agency of record for Bergstrom Nutrition, manufacturer and distributor of OptiMSM®, an ultra-pure methylsulfonymethane (MSM) for human use. BrandHive will provide full consulting services including strategic planning, creative development, media buying and public relations for the industry leading raw ingredient.

“Bergstrom Nutrition is a family-owned business that has operated quite successfully since its founding in 1987,” said Tim Hammond, vice president of sales and marketing for Bergstrom Nutrition. “We’ve reached a pivotal point, however, in wanting to expand our position in the marketplace. We selected BrandHive specifically for their industry knowledge and communications expertise to help the OptiMSM brand gain additional awareness and leverage in the global marketplace.”

OptiMSM is a US manufactured product that utilizes a proprietary distillation process designed to produce MSM that exceeds global government requirements for purity and quality. Having met and exceeded criteria required by the FDA, OptiMSM is the only GRAS-designated MSM on the market. With applications for joint health, sports nutrition, skin health, immune support and healthy aging, Bergstrom Nutrition continues to invest in research and product innovation to maintain OptiMSM’s reputation as an industry leader.

“We’ve had the pleasure of working with the Bergstrom Nutrition team when the OptiMSM brand was born,” said Jeff Hilton, co-founder and chief marketing officer at BrandHive. “With an iconic brand synonymous with purity, quality and superior customer service, we at BrandHive have a tremendous opportunity. We’re truly looking forward to our renewed collaboration”.