Public Relations Tips – Establish Experts

You know your stuff! Let the world know. Identify your thought leaders and industry spokespeople. Leverage their knowledge and expertise. Whether they are experts in technology, regulatory, research, specific ingredients or products.   Develop contributed content Secure speaking opportunities Publish bylined articles Leverage research Coordinate participation in industry events

Public Relations Tips – Build Media Relationships

Today’s media professionals are pulled in so many different directions! Connect with key reporters and editors, cut¬†out distractions and irrelevant information and convey targeted, pertinent news and compelling updates. Build strong media relationships Perform ongoing, relevant media outreach Proactively develop¬†bylined articles Demonstrate expertise and industry knowledge

Public Relations Tips – Maintain Visibility

Cultivate strong relationships with key media contacts and industry influencers. Inform key industry players about company news, brand developments, awards, research and other successes.     Remain relevant and visible Keep your press release pipeline full Maintain a good mix of corporate, product and partner news Educate the media, industry influencers, customers and prospects