Public Relations Tips – Connect the Dots

Today’s shortened news cycle and always-on social media demands that brands integrate PR, social media and SEO efforts. Respond to this trend with real-time PR that tracks daily success and adjusts accordingly. Coordinate PR, marketing and social media activity Leverage media and editorial opportunities Integrate content strategies Be part of the conversation #BrandHive

Public Relations Tips – Establish Experts

You know your stuff! Let the world know. Identify your thought leaders and industry spokespeople. Leverage their knowledge and expertise. Whether they are experts in technology, regulatory, research, specific ingredients or products.   Develop contributed content Secure speaking opportunities Publish bylined articles Leverage research Coordinate participation in industry events

Public Relations Tips – Build Media Relationships

Today’s media professionals are pulled in so many different directions! Connect with key reporters and editors, cut¬†out distractions and irrelevant information and convey targeted, pertinent news and compelling updates. Build strong media relationships Perform ongoing, relevant media outreach Proactively develop¬†bylined articles Demonstrate expertise and industry knowledge

Public Relations Tips – Maintain Visibility

Cultivate strong relationships with key media contacts and industry influencers. Inform key industry players about company news, brand developments, awards, research and other successes.     Remain relevant and visible Keep your press release pipeline full Maintain a good mix of corporate, product and partner news Educate the media, industry influencers, customers and prospects

Five Tips to Improve ROI During Observances

Many natural brands are excited to participate in observations intended to raise the profile of important health issues, like Breast Cancer Awareness Month. While these special occasions seem like great PR opportunities, marketers are often disappointed by a less-than-enthusiastic response from media. But, with careful planning and the right touch, you can increase coverage. Public …More