BrandHive Announces Appointment of Andy Yorkin to President

Posted by
Ida
Posted Filed under Natural Branding.

BrandHive, a global branding firm specializing in the healthy lifestyles industry, announced the appointment of Andy Yorkin as President. The announcement was made today preceding the 2019 SupplySide West event at the Mandalay Bay in Las Vegas, Nevada. Yorkin joined BrandHive as Account Director in 2014 and his appointment as President is effective immediately. “I …More

BrandHive to Lead Sessions at 2019 SupplySide West

BrandHive, a leading healthy lifestyle branding agency, announced that its co-founder, Jeff Hilton, will be a featured speaker at the SupplySide Workshop “Claims & Certifications: What Do They Mean and Who Cares?”. The workshop will take place on Thursday, October 17th from 9-11:00 AM on Level 3, South Seas B, Mandalay Bay Expo Hall. The …More

Kaneka Collaborates with BrandHive for Launch of Innovative Probiotics Line

Posted by
Valerie Lucio
Posted Filed under B2B Marketing, BrandHive Buzz, Natural Branding, Press Releases.

Newark, CA (September 17, 2019) Kaneka Americas Holding, Inc. based out of Newark, California, is thrilled to announce its marketing collaboration with BrandHive, a leading healthy lifestyle branding agency. BrandHive will develop and implement marketing support for the launch of Kaneka’s new proprietary probiotic line, Floradapt. Floradapt’s unique clinical strains provide highly bioefficacious effects for …More

Is “Certification Fatigue” a real thing?

Posted by
Ida
Posted Filed under B2B Marketing, Natural Branding, Public Relations, Strategic Branding.

Ever witness the shopper with eyes glaring at the label on the can of snap peas in the aisle next to you? Chances are, they’re analyzing the nutritional label in an effort to decipher its underlying code. Are the peas organic? NON-GMO Project Verified? cGMP? NSF certified? For consumers, shopping has become an alphabet soup …More

BrandHive Acquired by Market Research/Consulting Firm, Decision Sciences Research Associates, Inc. – New ownership propels BrandHive into renewed era of growth

Posted by
Ida
Posted Filed under Natural Branding.

BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies for the past 23 years, was acquired by market research and data management company, Decision Sciences Research Associates, Inc. (DSRA). The purchase allows BrandHive to expand its capabilities portfolio to include specialized …More

BrandHive’s Jeff Hilton Invited to Present Multiple Sessions at 2019 Vitafoods Europe

Jeff Hilton, BrandHive’s Co-Founder and Chief Marketing Officer, has been invited to present two sessions at this year’s Vitafoods Europe which takes place May 7-9, 2019 at Palexpo, Geneva, Switzerland.  Jeff’s sessions will span two Education Program Summits, including Sustainability and Traceability: Making it Work for You and Closer to Your Digital Consumers: Insights and …More

Building a Digitally Fluent Brand

Jeff Hilton will be presenting at Vitafoods Europe in May as part of an educational summit, “Closer to your digital consumers: insights and marketing strategies”. The summit will address the valuable role of a digital marketing strategy in reaching today’s consumers. Jeff’s session will focus on specific strategies brands can leverage to navigate the new …More

BrandHive’s Jeff Hilton Invited to Join Southwest College of Naturopathic Medicine’s Advisory Council

Jeff Hilton, BrandHive’s Co-Founder and Chief Marketing Officer, has been invited to join Southwest College of Naturopathic Medicine & Health Science’s (SCNM) Advisory Council. The Council consists of a select group of leaders within the Natural Products Industry appointed by the President/CEO of SCNM. Founded in 1993, SCNM is the leading medical school in the …More

BrandHive Helps Spinato’s Specialty Pizza Re-Launch at Retail

BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, was retained by Spinato’s, a Phoenix-based specialty frozen pizza brand, to create a new website and execute their public relations and social/influencer outreach programs. In 1971, Chicago residents and entrepreneurs Ken and Elaine Spinato …More

BrandHive to Present Marketing Insights at Future of Nutrition Summit and Health Ingredients Europe

FOR IMMEDIATE RELEASE BrandHive to Present Marketing Insights at Future of Nutrition Summit and Health Ingredients Europe BrandHive, a leading global healthy lifestyle branding agency, announced that its co-founder and CMO, Jeff Hilton, will present consumer marketing insights and custom content at the Future of Nutrition Summit and Health Ingredients Europe Conferences in Frankfurt, Germany, …More